Tag: planning

  • 4 Simple Things Entrepreneurs Needs to Do

    4 Simple Things Entrepreneurs Needs to Do

    The holidays are almost over. Many business owners have either taken it easy during the holiday season while their competitor has been busy growing their business. Both entrepreneurs need to get ready for the New year and formulate new fresh, smart, and effective ideas that will grow your organization. No matter what size your business is, B2B or B2C, industry, city, state, brick, and mortar or online – here are 4 simple items you need to get the New Year off to a great start and set yourself up for success throughout the year.

    1) Develop a 100-Day Plan:

    You may have heard new executives, presidents, employees have to create a 100-day plan. The plan consists of achievable short-term goals that outline their vision. Entrepreneurs should also write down their 100-day plan as a simple blueprint to move their company’s productivity and profitability forward. The plan needs to contain the tasks/steps to bring their vision to fruition.  The point is to start the year off strong. Not think about what you are going to do. Create a 100-day plan and execute it.  You can recalibrate if needed.  Don’t forget to celebrate your win if you achieve your plan within 100 days.

    2) Declutter your area:

    Decluttering a workspace can save you time by making the area easier to clean and get started focusing on the tasks at hand. The added benefit of an already pristine work environment is that you’re also more aware of what you have and what you need. You don’t need to buy any duplicates of office supplies, and minimalist-imbued office space can help prevent you from purchasing unnecessary accessories.

    Decluttering even opens up the work area to more space, which is conducive to improved decision-making, contentment, and being more mindful of your work efficiency. 

    I’m not saying you must Feng Shui your office, just clean it up to be more efficient. Just pick a weekend and clean up your office. Pick one area/room and just knock it out. Then another day or time go to the next room or area and clean it up.  You will be amazed at how easy it will be to declutter if you just focus on one area at a time.

    Once your space has been tightened and tidied, implement a cloud-based backup system that allows for fast and convenient recovery of your organization’s electronic files. The decluttering will not only allow your team to operate more efficiently it will also help your office to look more streamlined and professional.

    3. Fire the person you know you have to fire.

    You’ve decluttered your office/business, now it’s time to declutter some staff. Maybe you’ve tried to intervene to help turn things around, or you’ve ignored the problem in hopes that it would eventually take care of itself. However, you’ve handled the challenge of having weak members on your team, you know that they’re there and that they’re dangerous to the health of your company. If you didn’t have the heart to do any purging during the holiday season, delay no longer. The costs to your firm in reduced productivity, low employee morale, additional supervision, damaged client relationships, and lost revenue that is caused by substandard employees can be as high as $190,000 per year, so make a decision now to either remedy a fixable situation — or to clean house.

    4. Raise your prices.

    The first week of the new year is a perfect time to review and possibly raise the prices of your products or services. Too many small business owners try to compete by lowering their prices, and that’s often a mistake. Instead, devise a plan by studying your competitive landscape; looking at your firm’s pricing history; reviewing the calendar to determine the best time to bump up your rate, fees, or prices; and thinking about how you can enhance the value of your offerings to justify price revisions.

    Many companies automatically increase their prices at the beginning of the year without any pushback. This is one of the fastest ways to increase your revenue and profit margin. Many business owners have not increased their prices in years and continually watch their profits shrink. Now is the time – raise your prices.

    Now is the time to prepare for a fantastic next year.  Simple strategies to separate you from your competition. Reenergize your team, plan your marketing, generate new opportunities for innovation and growth.

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    Steve Feld, MBA, Certified Business Coach, Author, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations, conducts workshops, and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #entrepreneur #smallbusiness #business #smallbiz #coaching #businessowner #businesscoach #leadership #marketing #speaking #keynotespeaker #meetingprofs #eventprofs #meetingstoday

  • 7 Steps to the Perfect Social Media Plan

    Do you dream about the perfect social media plan? The perfect social media template? Many business leaders wanting to get social dream about it.  They think they need it. The social media magic template. The one that includes the perfect strategy, tactics and themselves as the social hero of their company and social superstar of their market niche!

    You know the social media template I am talking about.  The one that will help you see a positive return on investment where everything is measurable and justifiable to stakeholders. The one that will make your employees scream with delight and as a result enable you grow your business even faster!

    The question is… does the perfect social media template or strategy for your business exist?

    A perfect strategy or template, well probably not! A good template and structure, yes!

    Do you want the answer? Are you ready for the top 7 tips to develop a social media strategy that will make your ROI zoom?

    Here ya go…

    Step 1: Do your own research on how to best leverage social media to meet business goals and objectives. Don’t be on every social media platform. Find the right ones for your business.

    Step 2: Develop a business and integrated marketing plan inclusive of goals and objectives. Be sure to focus clearly on your target market segments with a goal of knowing them and getting in their head the best you possibly can.

    Step 3: If you don’t have the skills and knowledge of social media internally, hire the agency or consultant to help you integrate social media into your business. Be sure that they understand integrated marketing, the importance of setting goals and objectives and can help you develop and execute a plan to meet yours! Refuse to accept a list of random acts of social media (RAMs). If the plan is not integrated then the RAMs will eat your ROI for breakfast, lunch and dinner!

    Step 4: Integrate social media into your business plan with a focus on leveraging social media to support your business goals and objectives. Your business plan may need to be adjusted based upon your new findings and research of the social media landscape.

    Step 5: Develop an integrated social media strategy, approach and plan that best supports your business goals and objectives. Just like your marketing plan, have a detailed social media plan. When, where, what, how you are going to post content. What is that content? Be detailed in your social media plan

    Step 6: Execute the integrated marketing, social media and business plan.  DO IT!  Don’t put your social medial plan in a drawer and forget about it. Act on it and measure the results.

    Step 7: Continuously analyze, measure and refine your approach, strategies and tactics based upon achievement to goals and objectives. Things will change based on the data you receive from your social media plan, be ready to make those adjustments to get the ROI you are looking for.

    Now, start on Step 1 and start researching social media platforms that are relevant to your business and where your customers are.  Then go through the other steps to build your perfect social media plan.

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    Steve Feld, MBA, Certified Business Coach, Author, provides training and business performance coaching to business owners, professionals and executives. Steve also speaks to organizations, conducts workshops and training.  Focusing on the lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today. #bizcoachstevef #entrepreneur #smallbusiness #business #smallbiz #coaching #businessowner #businesscoach #leadership #marketing #speaking #keynotespeaker #meetingprofs #eventprofs #meetingstoday