Practical Reasons Why Businesses Need Social Media
Where Are Your Customers? Social media is no longer optional; it's where your customers live, shop, and interact. As Jacob Morgan from Chess Media Group highlighted years ago, asking executives ...
Ten Questions Every Small Business Owner Should Ask Themselves (But Probably Don’t)
I’ve worked for and started several businesses. Along the way, I’ve learned a lot, from books, seminars, other people, and experience, about what makes businesses thrive. Most business advice focuses ...
5 Ways to Collaborate Effectively
Simple strategies to boost teamwork, communication, and results. In today’s fast-paced, hybrid work environment, effective collaboration is the key to every successful project. When teams work together seamlessly, they ...
Make failure the beginning of Greatness By Harvey MacKay
The African impala can jump to a height of over 10 feet and cover a distance of greater than 30 feet. Yet these magnificent creatures can be kept in an enclosure ...
4 Powerful Strategies for Managing Your Online Reputation
True story: In 2006, as the keynote speaker was delivering their high-powered speech at a tech conference in Japan, a Dell laptop suddenly burst into flames. Pictures and video footage ...
Best Answer to “Sell Me This Pen” I Have Ever Seen
I personally never thought anyone would say, “Sell me this pen” in a sales interview. I was wrong. It will happen to you, too. And to avoid panic, you should ...
Ten Marketing Must-Haves for Your Business
Marketing is the engine that drives growth for any business. Without it, even the best products or services can go unnoticed. If you want to grow your business, there are ...
13 Smart Tips for Managing Change in Your Business
Change is hard. Every small business owner knows it, whether it’s launching a new product, restructuring your team, or shifting your strategy, change can feel overwhelming. But handled the right ...
The 7 Cs of Success
On the road to success, you may take a few detours, hit some roadblocks, and arrive at a different place than you’d planned. I’m still on my journey, and I’m ...
6 EASY CONVERSATION STARTERS FOR NETWORKING EVENTS
I think one of the hardest things about networking events is just getting a conversation going with someone – without being awkward about it. Approaching someone new can be stressful, ...
Knowing Something About Your Customer
Is Just as Important as Knowing Everything About Your Product Knowing something about your customer is just as important as knowing everything about your product. Take politicians, for example. ...
Building a Customer Pipeline
There are several good reasons why every small and medium-sized business needs to build and maintain an effective customer pipeline, but perhaps the most important one is that failing ...
