Biz Coach Steve

Tag: Owner

  • Don’t build on borrowed land

    Don’t build on borrowed land

    This is great marketing advice. Don’t build ANYTHING on borrowed land.

    This means if you don’t own the platform (or have control), then don’t focus all of your marketing efforts on that platform.

    Do you remember a few years ago when Facebook went down for 3 days?

    I had a client that was doing all his business on Facebook and not one penny on any other platforms. He was grossing around $30,000 a day (yes, you read that right) selling products (affiliate marketing). He focused on placing targeted ads and putting people into funnels, which turned into sales. He had around 90 funnels going. His ad spend was shall we say – a crazy ridiculous high number.

    Then his business world ended all in 3 days.

    On the first and second days, his funnels were cleaned out. All those people in his funnels are done. They either purchase something or they will not be contacted for another month. But not one new person entered any of his funnels for 3 straight days.

    By the end of the third day of no Facebook. All his funnels were dry. His daily sales were close to zero.

    When Facebook came back, he had to rebuild all his ads and funnels. Everything was wiped out. This took him another 45 days to get set up. His business started recovering to the pre-black-out daily sales a year later.

    He built his entire business on borrowed land.

    When people connect with you on any social media site, work on moving them over into your database. Get them in your newsletters, anything you can control.

    Think of where you have the most followers, likes, subscribers, etc., and then think about what would happen to your business if that platform decided to shut down tomorrow.

    It could happen.

    Microsoft could close LinkedIn.

    The Zuck could shut down (or be forced to shut down) Facebook and Instagram.

    Elon ends Twitter.

    And so on.

    Don’t build your business on borrowed land.

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • Do you have a Customer Pipeline?

    Do you have a Customer Pipeline?

    There are several good reasons why every small and medium-sized business needs to build and maintain an effective customer pipeline, but perhaps the most important one is that failing to do so can jeopardize your financial stability.

    Having a sustainable pipeline structure is essential to the long-term viability and growth of your business. It is impossible to be too aggressive in this area.

    Many business owners lack the essential knowledge of what an effective customer pipeline entail. Items such as why I need a solid pipeline. Do I have to invest in more programs and services? How will I manage the pipeline? Do I have to hire someone to set a pipeline up?

    Building a customer pipeline doesn’t have to be expensive or difficult, especially if you break the process down into a series of key stages. There are many forms of customer pipelines. We are going to look at an automated pipeline.

    The goals of a customer pipeline include creating awareness, generating leads, converting leads to sales, boosting transaction value through upselling and cross-selling, and increasing frequency through reorders and repeat sales.

    Start by mapping out the sequences that best align with your ideal target market profile and the products/services you would most like to begin or continue offering them. It’s easy to look at “Low-hanging fruit” at a lower price, but you should be thinking about what you can offer at a higher price that may eventually provide you with a greater return on your investment.

    Any pipeline process needs to include measuring the performance of each stage (phase) of the process. Set benchmarks against existing performance and establish the potential for improvement. Knowing your numbers will allow you to make any adjustments and plug up any “leaks” in your pipeline and be able to “boost” performance in other areas.

    Gathering, analyzing, and leveraging customer information are critical activities for your pipeline.

    Here are 7 key stages in an effective customer pipeline.

    1. Offer your target market a free offer (guide, book, video, worksheet, etc.) to entice them to “opt in” to learn more about you and your business.
    2. Make the offer low-risk so they can easily “opt-in.” Just get their name and email.
    3. Once they ‘opt-in” get them what you offered to them ASAP without having them perform any additional steps.
    4. Have a “drip campaign” for your new prospect to get to know you better. Provide them with more relevant information – NOT selling to them.
    5. Introduce a new offer to them within the drip campaign. Sign up for a workshop, get another video or book, free consultation, etc.
    6. Once they take advantage of your second offer, they are now more likely to purchase a higher ticket-priced product or service from you. Now you can obtain more demographic information about your customers.
    7. Now you can offer a high price point product or service from you.

    Don’t forget to measure your activities. How many people opted-in to your offer? Stayed enrolled in your drip campaign? Took advantage of your 2nd and 3rd offers?

    One key to a successful pipeline (other than measuring results and making necessary adjustments) is to be consistent with your marketing efforts to always be bringing in more prospects into your pipeline.

    What automated customer pipeline do you have in your business?

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • 7 Marketing Strategies that will Skyrocket your sales and profits

    7 Marketing Strategies that will Skyrocket your sales and profits

    I know what you are thinking.

    OMG… not another marketing program that costs lots of money.

    Nope. Just 7 simple marketing strategies that you can use to grow your business.  There are literally thousands of different marketing strategies that you could be using to grow your business, but only a few that you need to do it consistently and that will allow you to make all the money you desire.

    Strategy #1: Create a Marketing Parthenon

    The only constant in business is change. Therefore, you need to be brilliant at the basics.

    A marketing Parthenon means having multiple different sources of revenue and lead generation instead of relying on just one. What worked yesterday, may not work today.

    To give you an example, we have private coaching, group coaching, mastermind, automated courses, book sales, speaking revenue, affiliate programs, and a formal referral program.

    What is your revenue Parthenon?

    Strategy #2:  Consistency

    This one seems so easy, yet so many people fail to be “consistent” in their marketing efforts.

    If you just mailed out 200 postcards, then you should be working on the next round of mailing out the next 200 postcards.  Just like running an ad in the local papers, or online. You need to create momentum and be seen. Not one and done marketing strategies that so many businesses perform. 

    Strategy #3:  Sequenced Mailings

    This is probably the most important marketing strategy you could implement, yet very few businesses put systems into place to allow them to tap into the power of consistent sequenced mailings. ** This also goes for email marketing – drip campaign.

    Here’s why this one is so powerful. Most people are gathering information before they purchase some items. If they see your ad once, they will forget you when they are ready to purchase. But, if you keep in touch with them through a consistent marketing program, then you will be top of mind when they are ready to purchase.

    Most marketers believe you should “touch” (not physically) your prospects 11 to 15 times before your message breaks through and they are ready to buy. Why do you think fast food restaurants advertise so much – repetition?

    Strategy #4: Monthly Newsletters

    Do you send out a monthly newsletter to your clients?  This could also be done via an email newsletter.

    It’s easier to re-sell to an existing client than to sell to someone who doesn’t know, like and trust you.

    Interesting stat: Did you know that you lose 1 ½ of the value of a client every 30 days you don’t communicate with them?

    It’s not just selling stuff but providing your clients with content that they can use and that is related to your product or service.

    Just keep in touch with your clients.

    Strategy #5: Create Joint Venture partnerships for your business

    As I just said, it’s far easier to re-sell to an existing client than to an unknown prospect.

    You’ve spent money and time acquiring a client, it’s relatively inexpensive to send them a letter promoting another product or service that is RELATED to yours.

    You can send (including email) a guide on behalf of your JV. If anyone from your list purchases anything from your JV, they will pay you a flat rate or percentage of the sale.

    This works for complimentary products and services to yours.

    Strategy #6:  Testing

    It is surprising how few marketers actually “test.”

    One example of this is A/B testing.

    • Test one marketing piece against another
    • One headline against another
    • One price against another
    • One guarantee against another
    • One medium against another (local papers versus city papers, Facebook versus Instagram, etc.)

    The list goes on.

    Most of the time no one tests to see what resonates with your target market to have them buy from you.

    I have done this before and it saved me $2,500 a month if I would have gone with one postcard with a negative return, versus a postcard that cost $100 a month and had over a 20,000% return. Yes, you read that right.

    Strategy #7: Create a Deluxe Version

    Airlines have “First Class,” nightclubs have “VIP” rooms, and hotels have “Suites.”

    Get the point?

    Give your clients more than one option. Offer them the “No Frills” service for one price, and the “Premium” service for a higher price.

    Put those extra bells and whistles into the “Premium” service and create a much higher “Perceived Value” and I GUARANTEE most of your clients will choose the “Premium” service.”

    Give your clients a “Yes” or “Yes” decision NOT a “Yes” or “No” decision.

    Which strategy will you implement in your business today to grow your business?

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • Start today to change EVERYTHING

    Start today to change EVERYTHING

     Think about where you were 5 years ago.
     
    Seems like only yesterday, right?
     
    Are you where you thought you’d be 5 years later when you looked forward back then?
     
    Are you leading the life you envisioned?
     
    Do you have the income, lifestyle, freedom, health, relationships, poise, and skills you thought you would have by now?
     
    Guess What?  Now you get another chance to look forward to the next 5 years
    Over the next 5 years, you can accomplish what people spend a lifetime trying to do. How do you visualize your life to be in 5 years? What job do you have in what industry? How much money are you making? What city do you live in? What kind of car are you driving? What kind of house/apartment/etc. do you live in? Who are you within your relationship? How are you viewed in the community?

    Be as specific as possible. Take the time to visualize all areas of your life. I only mentioned some of them. Write them all down and look at them every month, week, and even day. Start today moving to where you want to be in 5 years.
     
    A Goal vs. A Promise
    It makes a big difference if you turn your goals into promises.  That’s because most of us have set goals and know of other people that have set goals and didn’t fulfill them.  Our mind tends to see goals as something to strive for, something to aim at…but if we don’t “hit the target”, it’s fine because “we’re not the first or the last that have set goals and didn’t achieve them.”
     
    On the other hand, when we promise someone that we’re going to do something, our mind goes to work for us and we do everything that’s in our power to fulfill that promise because we don’t like to feel the pain, shame, or embarrassment of letting somebody down.  Our integrity is such that a promise means more to us than setting a goal.
     
    The Power of Accountability Partners
    Commitment is doing the thing you said you were going to do, long after the mood you said it in has left you.
     
    The pressures of life will not come to an end just because you have decided to begin this program.  It has been my experience that those who have the most success with the program are those who had 2 or more Accountability Partners (not within the same household) doing the program also.
     
    Some benefits of utilizing Accountability Partners include:

    • Assistance in organizing ideas, thoughts, and tasks into specific, measurable, attainable, and realistic goals
    • Assistance in prioritizing an effective and consistent plan
    • Ensuring accountability for task follow through
    • Mentoring through difficulties and indecisiveness
    • Sharing advice, personal knowledge, and experience
    • Follow up on your success


    During your search for appropriate Accountability Partners, keep in mind that the right person should be someone who will challenge, engage and evoke a sense of accomplishment in you.  Confidence, creativity, and strength are all traits that will be useful to you.  Also, consider choosing an Accountability Partner who you trust to keep confidence as you may get into financial and personal discussions that are confidential in nature.
     
    Promise yourself and your Accountability Partners that you will become a better person and achieve your goals.
     
    Change Your Thinking, Change Your Life
    Unlocking your full potential for Wealth, Success, and Achievement
     
    Your THOUGHTS,  your WORDS, and your ACTIONS are building blocks to creating the life that you want!
     
    Doing the same things over and over expecting different results is insanity.  The only way to get different results is to change what we do.  The process of change begins in our minds.  Our thoughts help shape and create our circumstances in life.  “As A Man Thinketh, So Is He.”  When we change our thinking, we change our lives.
     
    What does it mean to change?  Change = to transform or convert.
     
    When we find ourselves stuck in a rut or not quite where we want to be in life, it is time for a change.  Old habits, old thoughts, and old ways of thinking must go.  We literally have to cleanse our minds of negativity, scars, conditioning, and mental blocks.
     
    Living Your Dream is a continuous process of training and transforming our minds to achieve optimal living.  There are many ways to begin the process of changing the way we think.
     
    What we feed our minds affect how and what we think.  When we bombard the mind with negative images, fears, bad news, violence, pain, and suffering, etc.…our mind responds by conjuring up matching thoughts.  When we feed our minds with positive images, good news, peace, happiness, and prosperity …our mind responds accordingly.
     
    Our mind will produce thoughts based on the information we provide it with.  The thoughts that our mind produces set a wheel of events in motion.  Thoughts are creative and whatever thoughts we find ourselves preoccupied with always manifest in our lives.
     
    What you do with your life is up to you.  Life is what you make it.  You have everything you need to create life, destroy life, improve life, and touch the lives of others.  For every cause, there is an effect.  Every life represents a mission, a purpose, and a cause.  What will be the effect on your LIFE?

    I promise you if you commit today to reach your goal with the help of accountability partners, and change your thinking to positive thoughts you will be in a much better place in 5 years.

    How do you visualize your life in 5 years?

    All long journeys start with one step.

    What one step are you going to take today?  

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachsteve #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • START 2023 OFF RIGHT

    START 2023 OFF RIGHT

    14-DAY GOAL SETTING

    “Any road will get you there if you don’t know where you are going,” – Lewis Carroll

    ” A goal without a plan is just a wish” – Antoine de Saint-Exupery

    As they say, a goal with a plan is just a dream. Do you often find yourself daydreaming of having something-whether that’s a brand new car, increasing your monthly income-personal and for your business, but then never working towards that goal?  That’s because you don’t have a plan of action.

    This 14-Day Goal Setting exercise is for anyone who is looking to achieve a specific goal in their personal and professional life, no matter how big or small. If you’re unsure of how to go about starting on a path to achieving your goals, then this exercise is for you.

    By completing this exercise, you’ll gain clarity into exactly what you want to achieve in every area of your life and determine a clear-cut plan for how to achieve those goals. We will be focusing on your BUSINESS goals. Of course, you can apply this exercise to your personal life as well.

    The 14-Day Goal setting exercise outlines exactly what you need to do during each day of the challenge to be successful. We want you to set yourself up for a fantastic 2023 and take your business to the next level and beyond. Over the next year, we will be expanding on your business goals and providing you with some more information that you can use to achieve your 2023 business goals.

    Day 1 – THINK: Think about your business as it is now and write down the things that are most important to you for your business.  I.E. What do you want your revenue to be at the end of 2023? How many new customers do you want to have every month?

    Day 2 – IMAGINE: Imagine that you could wave a magic wand and make your business perfect in all areas. What would it look like? I.E. Having a team that is all on the same page, working effectively to grow your business.

    Day 3 – WRITE IT DOWN:  Using your thoughts from Day 2, write down each goal you’d like to achieve in your ideal business. Make your description clear and detailed in every sense. I.E. You need to make X number of calls a day to close Y number of clients that equal Z number of revenue per quarter, per month, per week, or day.

    Day 4 – DECIDE UPON YOUR MAJOR DEFINITE PURPOSE: Ask yourself: If I could achieve any business goal on this list within the next 2 weeks, which one goal would have the greatest positive impact on my business? I.E. Upgrade the computer system to streamline the sales process.

    Day 5 – SET A DEADLINE:  Think of a reasonable date for you to achieve your goal. If your goal is big enough, set sub-deadlines. I.E. Will upgrade the computer system on X day and test it out on Y day, everyone will be on the new system on Z day.

    Day 6 – IDENTIFY ANY OBSTACLES: Identify any potential obstacles that you will have to overcome to achieve your goal. Determine how to overcome each of them.  I.E. Getting the IT department to install and upgrade the system. Find an outside IT firm that can do the job within the next couple of days.

    Day 7 – IDENTIFY THE KNOWLEDGE AND SKILLS YOU’LL NEED: What one skill if you developed and did it consistently, in an excellent fashion, would help you the most to achieve your most important goal? I.E. If you are not well versed in accounting, speak to your CPA or take a basic accounting class so you can understand your numbers to make better decisions within your business.

    Day 8 – MAKE A LIST: Make a list of everything (every step) you will have to do to achieve your goal.  I.E. Just start a list of each step that needs to be taken to move your business from where it is now to the goal. 

    Day 9 – ORGANIZE YOUR LIST INTO A PLAN: Organize your list into a series of steps from the beginning through to the completion of your goal. I.E. If you need to make 10 calls a day, then your list should be made the day before on who to call with their contact information the day before, why you are calling, and even have your call script ready to go.

    Day 10 – WRITE YOUR PLAN DOWN IN AN AGENDA: Write down each phase of your plan in your agenda through the completion of your goal. Plan each day, week, and month.  I.E. Block time in the day to make the calls, then put the result of that call in your sales tracker.

    Day 11 – DETERMINE YOUR SUPPORT SYSTEM: Make a list of every person in your life that you will have to work with or work around to achieve your goal. I.E. Contact your CPA to have them explain your numbers. Contact an IT company to upgrade your system. ETC.

    Day 12 – MAKE YOUR GOAL PUBLIC: Tell others what goal you intend to achieve and by when, especially those in your support system.  I.E. Get a Score mentor and tell them your goals along with the result you want with the date you are going to accomplish the goal.  Join a mastermind group.

    Day 13 – PRACTICE VISUALIZATION OF YOUR GOAL:  Create clear, vivid, exciting, emotional pictures of your goals as if they were already a reality.  I.E. Visualize yourself, and your business after you achieved your goals. What does your business look like? How does that make you feel?

    Day 14 – DO YOUR FIRST TASK:  The hardest part is starting. On the last day of this exercise, complete the first task you’ve outlined for yourself and get started on the path to success.  I.E. JUST DO IT!! Your first task may not be perfect, SO WHAT?  Just do it! Do not put this off and start taking action TODAY.

    Following this 14-Day goal-setting challenge, it will get you to develop your 2023 business goals. Be as descriptive as possible with realistic deadlines. Get the people in place to help you achieve your goals.

    Every month we will give you more information to keep you moving forward in your business, but you need to know where you want your business to go before anything else. An archer needs to know where the bull’s eye is on the target before they pull the string back and fire an arrow.   Start today to be successful in 2023.

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #entrepreneur #stevefeld #smallbusiness #business #smallbiz #coaching #businessowner #businesscoach #leadership #marketing #speaking #keynotespeaker #meetingprofs #eventprofs #meetingstoday #businesscoachnearme

  • Limiting beliefs

    Limiting beliefs

    I was speaking with a business owner that has been struggling for the last 3 years (started pre-pandemic). He was telling me how great business was. He had rockstar staff members. His marketing was firing on all cylinders. Then he was looking at expanding his business and adding another product line that would complement his current business. Then that is the moment everything started falling apart. He then went into detail about his spiraling descent to where he is now. After listening to his story, I heard him tell me the following limiting beliefs that were keeping him from reaching his goals. We as business owners/entrepreneurs have encountered these limiting beliefs and many others. Once we remove the wall, we put up in front of us, we can move forward.

    1. Everything has to be perfect before sharing it.

    Being a perfectionist keeps you in your comfort zone and nothing great comes from staying in your comfort zone. Having everything perfect just isn’t natural – nature is the greatest proof that perfect isn’t real. Flaws connect better for people. That video training you want to release where you stumble over the name in the intro, or your cat walked into the frame – put it out there! Own it! If you are in the business of people, put it out regardless of minor flaws. Do your due diligence to proofread but limit the number of edits and just get it out there. Done is better than perfect

    • I’ll do it tomorrow

    Procrastination is the sister of perfectionism. When you push something off it it’s usually either a) You don’t “feel” like doing it, or b) You’re afraid you won’t do it well. The way you do anything is the way you do everything, so if you are procrastinating on the little things, you are likely procrastinating on the bigger things too. When you know there is something that you want to push off, make that the exact thing you do right now. The sooner you get it off your to-do list, the sooner you can focus on the things you love to do.

    • I am here to help everyone

    It’s an ambitious thought, but it is totally unrealistic to try to help everyone. The idea that you are here to “change the world” is a starting point. We change the world through our work on an individual basis. Think about your gifts and talents, think about who specifically needs those gifts and talents. Dial it in! The clearer and more concise you are with who you want to work with or work for, the better your clients will be suited to you and the better you’ll be able to market to them.

    • Discounting my prices will help me get more clients

    Discounts devalue the worth of a good or service. If you discount your rates, you show your potential clients that you agree that your services are not really worth $X. If you feel like you *need* to discount your offerings, it’s more likely that you are not valuing your own worth and therefore, you are not showing your potential client your value. Next time someone says, “That’s expensive,” you are being told that you have not established your value properly. So, you need to show them, very clearly, how your service will take them from their pain point now to their desired destination – map it out for them and show what your services are missing like. Most people will immediately have some sort of objection to the price, it’s natural. But if you see this, not as a reflection of you and your prices, but rather as their reaction based on their personal financial situation, you can be of service and guide them through the process.

    • There are so many other people out there that are better at this than me

    Compare and despair! Everyone has to start somewhere, even your greatest inspirations were just getting started once too. Also, the fabulous life you see through social media is a highly edited version and doesn’t show much of “real life” stuff that’s happening behind the scenes. This pattern has to stop! If you find you are spending too much time focusing on what others are doing, you are likely not doing what you need to be doing in your own business or life. Turn off social media, do your work and commit to showing up as your best self, you WILL attract your people and they will adore you. Look to others for inspiration on how to be better and integrate what you like into your own special sauce. The more you step into YOU, the more you will attract your people

    • Self-care and time off are a luxury. If I want to be successful, I have to just work a lot.

    Self-care is a foundation of a successful entrepreneur. By taking time for your body, mind, and soul, you allow time to replenish your valuable resources: inspiration, energy, and joy. Splurge on a massage mid-day on Tuesday and see how much better you perform this week. Turn off your electronics and go camping this weekend – I guarantee you’ll have a breakthrough in the next few days after returning, if not while you are away. You solve problems in your business when you take your mind off your business. The more space you have in your schedule, the more space you have in your heart and mind to put it back into your business.

    What to do.

    The first thing you will do is write down one of your limiting – or negative – beliefs. Then below it, write a counter statement, known as a power statement, that turns that limiting belief around. Example:

    Limiting Statement: I don’t know if anyone will buy this new product and my staff won’t even try to sell it.

    Power Statement: I know this new product will provide a lot of value to people and my staff will love to sell it because of the benefits to our customers.

    You want to continue doing this for any limiting beliefs or negative statements you find yourself thinking, saying, or buying into. Use these Power Statements as affirmations. You can integrate them into your daily morning ritual by reading them aloud every day. If you don’t currently have a daily ritual, use this to start one

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #entrepreneur #smallbusiness #business #smallbiz #coaching #businessowner #businesscoach #leadership #marketing #speaking #keynotespeaker #meetingprofs #eventprofs #meetingstoday #businesscoachnearme

  • Justifiable

    Justifiable

    I was speaking to a group of business owners and had the opportunity to have lunch with some of the participants. 

    You know how those go.  

    “What do you do?”

    “How’s business?”

    And so on.

    When I had the chance to ask questions to the business owners around the table, I asked them, “What issue/problem are you currently experiencing in your business that you are hiding from yourself?”

    That stopped the conversation.

    One of the business owners looked like they were about ready to break down in tears. He composed himself to say that he has been ignoring having a candid conversation with an employee that is killing this company.  Then he went on to justify why he has not had that conversation even though he knows this one employee is causing customers, employees, and vendors to leave him. 

    The question now is “is it helping you and your business by justifying his staying?”

    It’s easy to justify our mood or our actions based on how we’ve been treated by the outside world, or how we want to be perceived. Justification is not the goal. It’s effectiveness that matters.

    We get to pick how we act, and it seems as though choosing what works, choosing what makes us happy, choosing what makes the world the place we want to make it – these choices are more useful than any justification we can dream up. 

    He was choosing not to have the crucial conversation versus saving his business and then justified it with a million reasons why that employee is still working at his business.

    I am going to work with that business owner to help him be the leader he wants to be and stop justifying poor behavior.

    What issues, problems, and challenges are you justifying in order to avoid solving them?

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #entrepreneur #smallbusiness #business #smallbiz #coaching #businessowner #businesscoach #leadership #marketing #speaking #keynotespeaker #meetingprofs #eventprofs #meetingstoday #businesscoachnearme

  • 5 mistakes to avoid on LinkedIn

    5 mistakes to avoid on LinkedIn

    It seems people have been talking about LinkedIn quite a bit lately.

    They tell me, they love LinkedIn, but get lots of spammy messages and they are not finding prospects on LinkedIn. What I am finding out is that these people are complaining about the spam they get, but in turn, they are spamming others in the same fashion.

    Most people try to add and accept meaningful connections on the professional network.

    Still, there are reasons why you might not be making the connections you are hoping for.  Here are 5 simple mistakes to avoid on LinkedIn.

    1. You’re not sending a personalized message

    If someone walked up to you at a networking event and said, “I’d like to add you to my professional network,” you would probably give him a confused look. Sending a generic LinkedIn invitation to a stranger without introducing yourself is a big mistake.

    Instead, check their profile and find a meaningful interest that you share. Start by introducing yourself, and then mention the thing you have in common. Your potential connection needs to understand who you are. It is also crucial that they see how they, too, can benefit from this professional connection. Make sure it’s someone you want to connect with. Stop just inviting the world.

    2. Your profile is lacking significant information

    Hand down this is the simplest item to fix and the biggest mistake I see on LinkedIn. If you don’t have a headline or a professional profile photo, chances are your connection requests are going to be ignored. Having a complete LinkedIn profile and optimizing it for search help potential connections to know that you are legit.

    Don’t say in your message you are LinkedIn lead generation guru and your profile is not complete or use archaic phrases and show you are working at a fast food place.

    Make sure you have these important components:

    • Headline. Describe what you do and whom you work with.
    • Summary. This is arguably the most important element on your profile. The LinkedIn algorithm searches for keywords on your page, so take full advantage of the 2,000-character space to tell people what you do. Jazz it up by adding mixed media, such as images and videos.
    • Experience. Your profile will seem incomplete and humdrum if you don’t go beyond what’s on your résumé. Adding relevant images, videos, presentations or articles will help your profile stand out and enhance your credibility.
    • Endorsements. Unfortunately, our competitive society loves numbers. Opting out of endorsements or having very few will make your profile seem suspicious. Reach out to family members or co-workers to boost endorsements.
    • Connections. When someone is considering your invitation, they think, “How will this connection benefit my network?” Ten to 20 connections are a small, unimpressive network. Try connecting with friends, co-workers, family members, neighbors, fellow alumni, and former colleagues before you send connection requests to prospects and recruiters.
    • Customizable LinkedIn URL. You can create your URL based on your first and last name or the industry in which you are knowledgeable.

    Although there is no one right way to craft a LinkedIn profile, you will be more likely to connect with prospects and recruiters if your profile is complete and optimized.

    3. Your spelling, punctuation, and capitalization are flawed.

    If you have improper spelling, punctuation, and capitalization, people will be inclined to delete your request. Most prospects and recruiters will call you out for it every time. On a professional network, you must clean up your mistakes and have a polished profile. PLEASE DO NOT USE ALL CAPITALS IN ALL YOUR TEXT ON LINKEDIN.  That’s yelling and very unprofessional.

    4. You’re spelling their name wrong.

    Check and double-check the name of your potential connection. If you misspell their name or call them by the wrong name, you will be ignored.

    5. You’re trying to sell something.

    If you want to sell something to a prospect on LinkedIn, do not try to do so on your initial request. Many prospects and recruiters want to cultivate their professional networks. They don’t want you sending some crappy sales pitch to all their connections. Try having a more meaningful conversation rather than sending a template sales pitch.

    No matter how you change your approach to connecting, some people will not accept your request. Don’t take it personally; users have varied philosophies. It might just be an indication that your targeted person isn’t seeing what they would gain by connecting with you.

    Why do you accept or reject LinkedIn connection requests?

    Update your LinkedIn profile. Connect with your true target market using personalized messages. Don’t sell your stuff in your first message to someone.

    To your business success.
    Biz Coach Steve

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #entrepreneur #smallbusiness #business #smallbiz #coaching #businessowner #businesscoach #leadership #marketing #speaking #keynotespeaker #meetingprofs #eventprofs #meetingstoday #businesscoachnearme

  • Do you shelve Knowledge?

    Do you shelve Knowledge?

    This past week I attended an annual conference for over 120 high-performing coaches from all over the world.

    Yes, it was amazing.

    All the presenters were coaches sharing their knowledge, wisdom, strategies, and tactics so we can learn from them and help our clients in a greater capacity.

    I know many of you have attended a conference of some kind. Maybe it was for your company. Your industry, or a conference/convention where you can gain more knowledge to help your own business grow or improve your life.

    As I am preparing for my first TEDx talk, I do mention how we as attendees to events like these, shelve our knowledge.

    We take the time to travel to these events and spend money on the event, hotel, transportation, food, etc. Sit in a cold conference room, and drink bad coffee. Listen to speakers that are giving away gold that could help us in our lives or business. Get the workbooks, handouts, etc. Take copious notes. Maybe even buy the presenters books or programs.

    The event is over. We go back home, tired, and excited, and do what 98% of the attendees do with that information.

    They put it on a shelf or in an electronic file and say, “I will get to implementing everything I learned – one day.”

    Sad to say, that day never comes for most people.

    Shelving knowledge.

    No one will get around to implementing what you took away from the event unless you block time out after the event to develop a solid plan of action to implement all that knowledge you just gained into your business or life.

    One technique I learned a long time ago was to block out time immediately after the event. As soon as the event was done, block out time to create a plan on what I wanted to implement in my business and my life from everything I just learned.

    I had everything down to less than one page.  Then rank each action item from 1 to 4.

    • 1’s are items that can be implemented very fast without doing anything else and would give me and my business the biggest impact.
    • 2’s are items that can be implemented that would lead to a big impact but may need to have to do something first before implementing.
    • 3’s are items that would time some time to implement.
    • 4’s are long-term action items that can be completed after all the 1’s, 2’s, and 3’s are done and may need some outside assistance to get them implemented.

    Once everything is ranked, then put a due date or timeline for each action item. Now put those tasks in your calendar to get them completed.

    One tactic I have heard (and it works very well) is to block out the first business day after the event to create and implement your action plan.  No matter what, just block out dedicated time to look at your notes, and all the materials, put down what you want to implement in your business and life, then rank them in the order to accomplish the action steps, put them in your calendar and start implementing those great ideas.

    One great idea that I took away from the conference was building a new Podcast – Experts over coffee.

    This podcast will be different than our current podcast – Biz Coach & Coffee.

    Looking to launch it in January of 2023 and have started booking business owners who are experts in their industry to share their expertise to help all the listeners grow their businesses and improve their lives.

    So, if you own your own business for 5 or more years, have more than 3 employees (who are not relatives), and are willing to be interviewed on the podcast. Then let me know. Or if you know of a great business owner that fits our criteria and would like to be our guest and talk about their business and industry, please let me know.

    If you have that shelved knowledge. Book some time on your calendar. Get that material off your shelf or computer files and look at it again. See what you could use to grow your business or improve your life. Then create an action plan and start implementing that knowledge.

    Un-shelf that knowledge.

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #entrepreneur #smallbusiness #business #smallbiz #coaching #businessowner #businesscoach #leadership #marketing #speaking #keynotespeaker #meetingprofs #eventprofs #meetingstoday #businesscoachnearme

  • What is Your USP?

    What is Your USP?

    What is your USP?

    You may have heard that question at some point when you were building your business or starting up. USP stands for Unique Selling Proposition.

    In very simple terms, why should I buy from you versus anyone else?  What makes you different? Unique?

    After presenting at two large business groups and hearing everyone’s elevator pitch, it still blows my mind how many people do not have a clear focus on what their business is and who problems they solve and to whom are they solving those problems.  We hear extra filler junk, such as. “I am like the UBER of XXX.” So, what I heard is that you have a billion-dollar valuation, are in the debt over a billion dollars, and have not been profitable and probably will never be profitable. Not good.

    This was from an INC magazine article. “A Unique Selling Point is a feature or a characteristic of a product that makes it stand out from the masses and allows the product to look more exclusive/valuable to the customer. The unique selling proposition is often the crucial factor why a customer bought a specific product from a specific company (A), rather than a comparable product with similar features to another company (B). Simply put: the USPs are the unique benefits a product offers its purchasers.”

    So how can you create your own very compelling USP?

    Simple. Follow this simple formula and create your USP. Think of it as your elevator pitch.

    First, write down your target market. Now you may have more than one, but not more than three. Why? Because if your message is trying to be everything to everyone, no one cares, and no one wants to hear it. They want someone to solve their problems-not the world. Be specific about who your market is.  If it’s dentists, then what kind of dentist? Orthodontist? Periodontist? General? Oral? Etc.  Be specific.  “My company works with orthodontists.”

    Next, write down at least 25 problems your target customer has, then write down 10 more. This will really help your business down the road. Identify the top 3 problems your target market has based on your list. How do you know what the top 3 problems are? Hopefully, you know why your customers are doing business with you. If not, ask them what problems/challenges your product/services solve for them.  If you don’t have customers yet, then meet with a mentor to have them help you find those top 3 challenges. You also may know what 3 challenges you want to solve for your customers-but it must be in alignment with THEIR needs.  I.E. Orthodontists problems are; patients not showing up for appointments, potential clients not having insurance to get braces (cost), and finding good staff.


    Now write down at least one solution to each one of the problems you outlined in the last step. Be specific. Using our dentist as an example; send out email, text, and voice mail reminders for the appointment, provide another insurance solution if they don’t have insurance, and use a systematic process to hire great staff.

    Let’s put it all together.

    “My company works with elite orthodontists who have challenges obtaining new patients and attracting high-level staff. We help them develop acquisition and retention strategies to build their practice and their team.”

    You may be thinking, how did I get that USP from the exercise? It’s simple. THEIR problem is getting new patients in because they don’t have insurance, keeping patients, and getting new staff. The USP says that in a language that is speaking to the orthodontist-not to anyone else. Now, if another type of dentist heard this, would they want to know more from you?   Absolutely. You can alter your USP to your market.

    I.E. “My company works with elite dentists who have challenges obtaining new patients and attracting high-level staff. We help them develop acquisition and retention strategies to build their practice and their team.”

    See how that works.  You must speak to your audience. It’s NOT about you. It’s about who you serve, what are their problems, and how are you solving them.

    Stop being the Uber, Apple, Tesla, Google, Amazon, or whatever other company you want to compare yourself to. They have their USP. Here are a few.

    Uber: Ride when you want, where you want

    Apple:  We provide a lifestyle with our products

    FedEx: When your package absolutely, positively has to get there overnight

    Coke: The real thing

    Google: Access the world from your fingertips

    Mine: We can uncover $50,000 to over $100,000 of hidden revenue for a business in 45-minutes

    You are NOT them. They have established themselves in the market, you are working on establishing yourself. Speak to your audience, be unique, and be you. They do not have to define their market; it has already been defined.

    Create your USP today.  Be clear.

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #entrepreneur #smallbusiness #business #smallbiz #coaching #businessowner #businesscoach #leadership #marketing #speaking #keynotespeaker #meetingprofs #eventprofs #meetingstoday #businesscoachnearme