Biz Coach Steve

Tag: Change

  • TEN WAYS TO GET BUSINESS-SMART

    TEN WAYS TO GET BUSINESS-SMART

    In today’s fast-paced, ever-changing business environment, being “business smart” is more crucial than ever. But what does it mean to be business smart, and how can you develop this essential trait?

    What is Being Business Smart?

    Being business smart is more than just understanding the basics of your business and industry. It’s about having the acumen to navigate complex business environments, make informed decisions, and anticipate changes in the market. Business-smart individuals possess a blend of analytical thinking, strategic foresight, adaptability, and an understanding of both the big picture and the finer details. They are resourceful, innovative, and capable of leveraging their knowledge and experience to drive success.

    Ways to Get Business Smart

    1. Continuous Learning: Stay curious and committed to learning. Whether through formal education, online courses, or self-study, continuously expanding your knowledge is key. Familiarize yourself with the latest trends, technologies, and methodologies in your field.

    2. Understand Financials: Mastering the language of finance is crucial. Learn to read financial statements, and understand key metrics like profit margins, cash flow, and ROI. This knowledge will empower you to make data-driven decisions and identify potential financial pitfalls.

    3. Develop Strategic Thinking: Strategic thinking involves looking ahead and planning for the long term. Practice envisioning where your business should be in the future and outline actionable steps to get there. This includes understanding market dynamics and anticipating changes that could impact on your business.

    4. Build Strong Networks: Surround yourself with like-minded professionals and mentors who can offer advice, insights, and opportunities. Networking isn’t just about who you know; it’s about who knows you and values your contributions.

    5. Hone Your Leadership Skills: Effective leadership is at the core of being business smart. This means not only managing teams efficiently but also inspiring and motivating others to achieve collective goals. Leadership skills include communication, emotional intelligence, and decision-making.

    6. Stay Customer-Centric: Understand your customers deeply. What are their needs, pain points, and desires? Being business smart involves anticipating customer needs and delivering value that exceeds their expectations. This customer-first mindset is essential for long-term success.

    7. Embrace Technology: Technology is a powerful enabler in today’s business world. Stay abreast of technological advancements relevant to your industry and explore how they can improve efficiency, enhance customer experience, and drive growth.

    8. Understand the Competition: Know your competition as well as you know your own business. Analyze their strengths and weaknesses and identify gaps in the market that you can exploit. Being aware of competitive moves allows you to stay ahead of the curve.

    9. Adapt to Change: The business world is constantly evolving, and so must you. Cultivate the ability to adapt quickly to changes in the market, technology, and customer preferences. Flexibility and resilience are hallmarks of business-smart individuals.

    10. Develop Problem-Solving Skills: Problems are inevitable in business, but how you handle them sets you apart. Sharpen your problem-solving skills by tackling challenges head-on, considering multiple solutions, and learning from past mistakes.

    Becoming business smart is not a destination but a journey. It involves continuously refining your skills, knowledge, and mindset to stay competitive and effective in the business world. By embracing these 10 strategies, you’ll be well on your way to developing the acumen needed to thrive in today’s dynamic marketplace. Whether you’re an entrepreneur, a seasoned executive, or just starting out, being business-smart is your ticket to success.

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • 5 Simple Tips to Speak Passionately, Without Getting Overly Emotional

    5 Simple Tips to Speak Passionately, Without Getting Overly Emotional

    Showing emotion is usually a good thing in business, but you still want to come across as focused, not frazzled.

    Good speakers are passionate—and it shows. Bad speakers are dull, plodding, humdrum. There’s no sense they are passionate about their business. Showing that you truly care about your business can go a long way toward winning over your listeners.

    But passion in speaking is like adding a powerful spice to your dish when cooking. If you’ve ever added cayenne pepper to a dish, you know you need to be careful to use just the right amount. Too much emotion in your speaking is like dumping way too much cayenne and it will be the only thing anyone will notice, and they won’t want to finish.

    Here are five simple tips to be an effective, passionate communicator who doesn’t wind up sounding overly emotional.

    1. Feeling That Doesn’t Kill the Content:

    When you speak with passion, your message has vibrancy and color. Passion brings your message to life by showing that you’re fully invested in what you’re talking about—your feelings about your subject are on full display. But if you’re too passionate, that feeling will overpower the content.

    Your audience gets blinded by the intensity of your emotions, loses focus on what you’re saying, and thinks “What exactly is their message?” You must find the right balance between feeling and purpose. Make sure your emotions enliven your subject but don’t supersede it.

    2. Deliberate Movements:

    When you add passion to your speaking, you engage your audience with your movement. Whether you’re using gestures or walking around during your presentation, you must move mindfully to avoid distracting your audience. Taking a well-timed step toward your audience or a strong hand gesture can add impact.

    When you’re too emotional, your voice becomes sharp, and you end up shouting at your audience. They’ll hear you, but they won’t be listening. But when you’re too emotional, your movements often come in flurries of hand-waving or continuous pacing—movements that aren’t connected to your message in a meaningful way. You may not even notice you’re doing that, but your audience will. Your behavior can seem jerky, random, and repetitive. You become so caught up in your feelings that you may not even realize that you’re moving or repeating yourself. Remember, you want to come across as focused, not frazzled.

    3. A Powerful (But Not Overpowering) Voice:

    Passionate speakers’ voices capture their audience’s attention. They’re clear and commanding. But power does not mean high volume—you can be a passionate speaker with a quiet intensity to your voice. You can also use contrast to highlight points of passion without overwhelming your audience: Change your tone or emphasis at key places in your talk, then fall back into a more relaxed voice later. When you’re too emotional, your voice becomes sharp, and you end up shouting at your audience. They’ll hear you, but they won’t be listening. Try this with your 30-second elevator pitch.

    4. Dimensionality:

    Incorporate peaks and valleys into the way you communicate. You can build crescendos by telling compelling stories and using rhythm, then you can drop down to consolidate meaning and prepare for your next point. This isn’t strictly about tone of voice—it’s about structure. But that will impact the way you sound.

    This mix of passion and substance will keep your audience engaged. But when you’re too emotional, you tend to stay at the same level of high-pitched excitement, without changing pace or tone. Stay at this level too long, and you’ll exhaust your audience and lose their attention. A passionate speaker is like a talented DJ who’s fully immersed in the music but knows when to mix things up.

    5. Clarity:

    When speaking passionately, your points still need to flow logically from one to the next, always making sure to emphasize the main idea you want to get across. You’re not overly formal, but you still get to the point. If you go overboard with emotion, you get into stream-of-consciousness thinking. You go off on tangents—even tangents of tangents. Your audience stops following you, and everyone gets lost. It’s as if you’re lost on a long hike in the middle of the woods. You forget how you got there, and you don’t know where to go next.

    Passion is great, but too much can derail an otherwise solid presentation. By recognizing the differences between being passionate and being too emotional, you can find the right balance to inspire your audience, not stress them out.

    I’m sure we have all heard hundreds of elevator pitches. Some are great and use the 5 tips mentioned above. And others leave you confused about what that person does. Practice your 30-second elevator pitch using these tips and capture your audience and have them want to talk to you afterward. As a business owner/leader, you should be passionate about your business. Let it show in the right ways.

  • How can leadership training help YOUR bottom line?

    How can leadership training help YOUR bottom line?

    “We’ve always done it that way!”

    A phrase spoken by owners, managers, and employees when a business is failing or operating below its true potential. And what is that way? Most often, it’s not the old-style patriarchal leadership way. When it comes to progress and success in today’s competitive environment, authoritarian business leaders are as effective as kings and dictators are for their nations’ economies.

    They control their people but, in doing so, they create an environment of stagnation that fails to tap into their population’s talents and ambitions. Leadership training can help a business owner learn how to lead people in a way that brings out their best and encourages them to take ownership.

    In a diverse country such as America, this also requires knowledge about generational and cultural differences and the best approaches to communicate and motivate each one.

    “The best leaders and managers invite staff to fully invest in their success.” As a highly successful business owner stated at a CEO conference.

    The top-down, one-way communication style died in 1988, yet some [small business owners] still use it because they are used to making all the decisions. This holds very true today.

    With today’s demographics and worker shortages, small businesses need to have a very solid plan for attraction, retention, and succession. All that starts with the leader’s vision and leadership style.

    Demand and control as an effective management style is dead — or, at least, on its way out –because that’s not a style that will work with younger employers. You need to engage them if you want to keep them, and if you want to keep them you have to understand where you want to go, and they have to see you as a person who wants to develop them.

    Another benefit of leadership training for small business owners is that they can use what they have learned and pass it on to their team. In many ways, today’s best leaders are the ones who can instill leadership skills in all their employees.

    But many experts and studies have shown, part of that means that the leader must know how to walk the talk.

    Integrity is a big part of this.

    You will not be motivated, and you will not lead people well if you say one thing and are doing something else entirely. Leadership by example is one of the strongest ways to get alignment and alignment is key to achieving your goals.

    What leadership training have you completed in the last year? In the past 5 years?

    Have you used what you learned in your business?

    Having leadership training in your business is critical to business success nowadays.

  • 5 Sales Myths to Get Over-NOW!

    5 Sales Myths to Get Over-NOW!

    Don’t think of sales as a special, natural-born talent, and other misconceptions that are getting in your way.

    People who are afraid to sell fail at it. That’s a fact. Fear makes you stumble through your pitch, freeze up when you hear objections, and miss opportunities to close the deal. So how do you sell if you are one of those people who cringe when it’s time to make a pitch? By changing the way, you think about sales. Get over these five misconceptions to modify your mindset, and you, too, can be a successful seller.

    Myth #1: “I am not good at being pushy–and salespeople need to be.”

    Think about the best experience you, as a customer, have had. In that instance, did you find the salesman pushy? Doubtful. More than likely, you thought he was informed. He probably knew a lot about his product and was able to answer all your questions. When you are ready to sell, keep that personal experience in mind. Do your homework before you make a sales call. Know all the advantages and disadvantages of your product and your competitors’ products before you pick up the phone or arrive for the appointment.

    Myth #2: “I don’t know how to reach the person who buys my product.”

    While the person answering the phone may not always be the person who makes the final buying decision, they can often provide you with great insight on the business itself. Don’t see them as an obstacle. Engage them with a few open-ended questions about the business that have to do with your product. Most people are happy to be considered important enough to inquire with, and willing to give you valuable perspective that can help you structure your approach with the end decision-maker.

    Myth #3: “I don’t want to bother the customer.”

    You are bothering a potential customer only if you are calling someone for whom your product has no value. If you know the customer can benefit from your product, he should be happy to hear from you. Structure your call around how your product or service can be of use to your customer. Can the product save them time? Can it save them money? Can it change the way they live or work? If you can answer yes to at least one of these questions, you have not only the right, but also the duty to contact your customer with the good news–and sooner rather than later.

    Myth #4: “I am not fast on my feet.”

    Stop worrying about what you are going to say and focus instead on what the customer will be able to tell you. Think about each call as a fact-finding mission. Your job is to ask questions and then listen carefully to the answers the customer provides. If you already know your product well, you will be able to easily explain how your product can address the needs the customer outlines for you. Sales is not about being fast, it’s about being thorough.

    Myth #5: “I can’t find the right words to close the deal.”

    Don’t be shy about taking the final step and asking for the sale. Find out when the customer will be ready or able to purchase your product or ask how soon they imagine wanting to get the benefits of implementing your service. If you have adequately shown the customer how your product can be useful to them, the deal should be easy to close.

    All of these myths are obstacles that otherwise competent salespeople create for themselves. Stop thinking about sales as a special talent that only “natural-born salesman” possess. There is no reason to fear making potential clients aware of the great product you offer. Selling is only the process by which you call on the right people and match them with the right product.

    Now go out there and sell.

  • TODAY!

    TODAY!

    There are two days in every week about which we should not worry, two days which should be kept free from fear and apprehension.

    One of these days is Yesterday with its mistakes and cares, its faults and blunders, its aches and pains.  Yesterday has passed forever beyond our control.

    All the money in the world cannot bring back from Yesterday.  We cannot undo a single act we performed; we cannot erase a single word we said.  Yesterday is gone and should be forgotten.

    The other day we should not worry about is Tomorrow with its possible adversities, its burdens, its large promise, and poor performance.  Tomorrow is also beyond our immediate control.

    Tomorrow’s sun will rise, either in splendor or behind a mask of clouds—but it will rise.  Until it does, we have no stake in Tomorrow, for it is yet unborn.

    This leaves only one day – Today.  Anyone can fight the battles of just one day.  It is only when you and I add the burdens of those two awful eternities – Yesterday and Tomorrow – that we break down.

    It is not the experience of Today that drives us mad – it is remorse and bitterness for something which happened Yesterday and dread of what tomorrow may bring.

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • Money-Leverage!

    Money-Leverage!

    How to leverage the maximum amount of money out of every hour you spend working.

    I’d like to talk about one of your most precious, but grossly under-valued commodities…

    Your Time!

    You see, most of us are taught that you’ve got to work long, hard hours if you want to be a “success”.

    By the time you’re through reading this article – it’s going to become “crystal” clear to you that…

    Nothing Could Be Further from The Truth!

    I’m going to reveal to you my little-known but highly effective system for working “smarter” not “harder”. How many times have you told your spouse, friend, or significant other “I work so damn hard, I should be a millionaire by now” or ” My competition must be doing something illegal to make all that money since I work three times harder and make one-third less money than they do!”

    If you haven’t figured it out yet, making a lot of money has absolutely nothing to do with how “hard” you work.

    Let me try to be more specific with you.

    A renowned business consultant named Michael Gerber wrote a book called The E-Myth (which I highly recommend all business owners should read). This book is great in dispelling many business E-Myths.

    I strongly urge you to read it for yourself, but here is a brief synopsis of the invaluable lessons within the book.

    1. Most Business Owners Are “Technicians” NOT Entrepreneurs.

    Gerber explained that most successful employees figure to themselves that they could make far more money if they owned a business rather than working for someone else.

    So, what they do is go out, start their own business, and create a “job” for themselves.

    In most cases, these people end up working harder for themselves with less money to show for it because they now also have a dozen other “jobs” to worry about, and there are no other employees to do them. These business owners are worse off with their own business than they were working for someone else because they never truly understood what it meant to be an “entrepreneur”.

    2. You Must Work “On” Your Business Not “In” Your Business.

    If you truly want to be successful in your own business, you cannot and should not do everything yourself.

    Your job should be marketing and sales, getting and keeping customers. Not ordering office supplies, doing your own bookkeeping, answering your own telephones, making copies, faxing, typing, and doing everything else your business requires.

    If all of your time is spent doing administrative “detail” work, you will never have time to focus on truly important things like marketing, getting new customers, and keeping current customers happy.

    3. You Must Have Predictable “Systems” Set Up for Running Your Business.

    Every single business, no matter how large or small it is, must have a “systematized” way of doing things.

    Otherwise, your business will operate in constant “chaos” which will ultimately lead to customer dissatisfaction, and probably the failure of your business.

    A perfect example of a system is a franchise like McDonald’s. They have systematized every single aspect of their business so that any new franchisee can open a McDonald’s restaurant in their area, and their customers will have the same exact experience as they have had at any other McDonald’s restaurant across the world.

    Virtually every aspect of your existing business can be reduced to a “step-by-step” procedure that is repetitive.

    There are very few things that will happen in your business that are totally new or unfamiliar to you.

    Understand that most aspects of business are repetitive, and then set out to put together your own “operation’s manual” which explains how to do every function of your business in step-by-step detail.

    This way, when you start hiring new people, most of your training can be done by handing them your manual and telling them to read it. It will make running and growing your business much easier.

    Now, let’s talk about “Money-Leveraging”.

    What Does “Money Leverage” Mean?

    Good question. Let me explain.

    A famous copywriter and marketing expert named John Carlton coined the term “money leverage”.

    What he meant by this is that the goal of every entrepreneur or business owner should be to literally “leverage” the maximum amount of money out of every minute they spend working.

    To be more specific, he explained that most entrepreneurs have a difficult time differentiating between $15/hr. work and $250/hr. work.

    In other words, every time you make a copy, send a fax, answer your own phone, order office supplies, or do your own telemarketing or bookkeeping – you are “hiring” yourself to do $15/hr. work.

    I’ll bet you’re saying to yourself right about now – “But Brian, I don’t have the money to pay someone to help me do these things – I’ve got to do everything myself.”

    If this is the case…

    You’re Costing Yourself a Ton of Money!

    “How could this be?”, you ask.

    Let me explain. Every hour you spend doing $15/hr. work is a “working” hour you can’t spend doing $250/hr. work.

    Since most of us work about 8 – 10 hours a day, every hour you waste is money lost that you can never regain.

    To put this more simply, there are two types of jobs in every business, I don’t care what type of business a person is in:

    1. Money Dissipaters:

    These are jobs like administrative work, bookkeeping, running errands, etc. They don’t make the company any money, they cost the company money.

    These jobs must be done to run a business, but they do not bring any money into the business, and without sales, these jobs are useless.

    2. Money Makers:

    These are jobs like marketing and sales, setting up joint ventures, etc. All of these activities bring money into the business. These are the $250/hr. jobs. And if you haven’t figured it out yet…

    These Are the Only Jobs You Should Be Doing!

    You see, the true definition of an entrepreneur is a person who is a “Rainmaker”.

    You’re the one who “makes things happen”.

    Your job is marketing and sales, and keeping existing customers happy so they keep re-purchasing from you.

    All other jobs should be hired out – period!

    Let a $10 – $15 an hour person help you with every aspect of your business other than “Getting and Keeping Customers”.

    For example, if you’re still handwriting names and addresses on your postcards, mailing out the FREE reports, doing your own telemarketing, and filling out the financial aid forms yourself – you are now doing $15/hr. work.

    The only, and I repeat only thing you should be doing is conducting seminars, doing sales presentations, and continually staying on top of your marketing (i.e., making sure postcards are sent out every week, doing 1st, 2nd, and 3rd notice mailings, sending out a monthly newsletter, etc.).

    Every other job that you’re currently doing should be off-loaded to someone else who is probably far more capable in that area than you are.

    In fact, this is exactly how I was able to grow my businesses and help my clients grow theirs as well.

    I’m always asking myself the question, “Can someone else do this job cheaper and more effectively than I can?”

    If the answer is “yes”, I immediately pay someone else to do it!

    Every time you start doing $15/hr. jobs, think to yourself…

    “I’m Burning Up $250 Bills Right Now!”

    That should put you in the proper mindset, and make you feel guilty that you’re “costing” yourself hundreds of dollars.

    This is the “secret” to money leverage and making a fortune in your business.

    It’s not working “harder” that makes you rich, it’s working “smarter”.

    So, the next time you hear someone say, “I work so hard, I should be a millionaire by now!” – ask them if they have employees, or if they have an “operator’s manual” for running their business.

    I’ll bet you the farm these people don’t know how to delegate or differentiate between $15/hr. and $250/hr. work!

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • Don’t build on borrowed land

    Don’t build on borrowed land

    This is great marketing advice. Don’t build ANYTHING on borrowed land.

    This means if you don’t own the platform (or have control), then don’t focus all of your marketing efforts on that platform.

    Do you remember a few years ago when Facebook went down for 3 days?

    I had a client that was doing all his business on Facebook and not one penny on any other platforms. He was grossing around $30,000 a day (yes, you read that right) selling products (affiliate marketing). He focused on placing targeted ads and putting people into funnels, which turned into sales. He had around 90 funnels going. His ad spend was shall we say – a crazy ridiculous high number.

    Then his business world ended all in 3 days.

    On the first and second days, his funnels were cleaned out. All those people in his funnels are done. They either purchase something or they will not be contacted for another month. But not one new person entered any of his funnels for 3 straight days.

    By the end of the third day of no Facebook. All his funnels were dry. His daily sales were close to zero.

    When Facebook came back, he had to rebuild all his ads and funnels. Everything was wiped out. This took him another 45 days to get set up. His business started recovering to the pre-black-out daily sales a year later.

    He built his entire business on borrowed land.

    When people connect with you on any social media site, work on moving them over into your database. Get them in your newsletters, anything you can control.

    Think of where you have the most followers, likes, subscribers, etc., and then think about what would happen to your business if that platform decided to shut down tomorrow.

    It could happen.

    Microsoft could close LinkedIn.

    The Zuck could shut down (or be forced to shut down) Facebook and Instagram.

    Elon ends Twitter.

    And so on.

    Don’t build your business on borrowed land.

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • 7 Marketing Strategies that will Skyrocket your sales and profits

    7 Marketing Strategies that will Skyrocket your sales and profits

    I know what you are thinking.

    OMG… not another marketing program that costs lots of money.

    Nope. Just 7 simple marketing strategies that you can use to grow your business.  There are literally thousands of different marketing strategies that you could be using to grow your business, but only a few that you need to do it consistently and that will allow you to make all the money you desire.

    Strategy #1: Create a Marketing Parthenon

    The only constant in business is change. Therefore, you need to be brilliant at the basics.

    A marketing Parthenon means having multiple different sources of revenue and lead generation instead of relying on just one. What worked yesterday, may not work today.

    To give you an example, we have private coaching, group coaching, mastermind, automated courses, book sales, speaking revenue, affiliate programs, and a formal referral program.

    What is your revenue Parthenon?

    Strategy #2:  Consistency

    This one seems so easy, yet so many people fail to be “consistent” in their marketing efforts.

    If you just mailed out 200 postcards, then you should be working on the next round of mailing out the next 200 postcards.  Just like running an ad in the local papers, or online. You need to create momentum and be seen. Not one and done marketing strategies that so many businesses perform. 

    Strategy #3:  Sequenced Mailings

    This is probably the most important marketing strategy you could implement, yet very few businesses put systems into place to allow them to tap into the power of consistent sequenced mailings. ** This also goes for email marketing – drip campaign.

    Here’s why this one is so powerful. Most people are gathering information before they purchase some items. If they see your ad once, they will forget you when they are ready to purchase. But, if you keep in touch with them through a consistent marketing program, then you will be top of mind when they are ready to purchase.

    Most marketers believe you should “touch” (not physically) your prospects 11 to 15 times before your message breaks through and they are ready to buy. Why do you think fast food restaurants advertise so much – repetition?

    Strategy #4: Monthly Newsletters

    Do you send out a monthly newsletter to your clients?  This could also be done via an email newsletter.

    It’s easier to re-sell to an existing client than to sell to someone who doesn’t know, like and trust you.

    Interesting stat: Did you know that you lose 1 ½ of the value of a client every 30 days you don’t communicate with them?

    It’s not just selling stuff but providing your clients with content that they can use and that is related to your product or service.

    Just keep in touch with your clients.

    Strategy #5: Create Joint Venture partnerships for your business

    As I just said, it’s far easier to re-sell to an existing client than to an unknown prospect.

    You’ve spent money and time acquiring a client, it’s relatively inexpensive to send them a letter promoting another product or service that is RELATED to yours.

    You can send (including email) a guide on behalf of your JV. If anyone from your list purchases anything from your JV, they will pay you a flat rate or percentage of the sale.

    This works for complimentary products and services to yours.

    Strategy #6:  Testing

    It is surprising how few marketers actually “test.”

    One example of this is A/B testing.

    • Test one marketing piece against another
    • One headline against another
    • One price against another
    • One guarantee against another
    • One medium against another (local papers versus city papers, Facebook versus Instagram, etc.)

    The list goes on.

    Most of the time no one tests to see what resonates with your target market to have them buy from you.

    I have done this before and it saved me $2,500 a month if I would have gone with one postcard with a negative return, versus a postcard that cost $100 a month and had over a 20,000% return. Yes, you read that right.

    Strategy #7: Create a Deluxe Version

    Airlines have “First Class,” nightclubs have “VIP” rooms, and hotels have “Suites.”

    Get the point?

    Give your clients more than one option. Offer them the “No Frills” service for one price, and the “Premium” service for a higher price.

    Put those extra bells and whistles into the “Premium” service and create a much higher “Perceived Value” and I GUARANTEE most of your clients will choose the “Premium” service.”

    Give your clients a “Yes” or “Yes” decision NOT a “Yes” or “No” decision.

    Which strategy will you implement in your business today to grow your business?

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • Start today to change EVERYTHING

    Start today to change EVERYTHING

     Think about where you were 5 years ago.
     
    Seems like only yesterday, right?
     
    Are you where you thought you’d be 5 years later when you looked forward back then?
     
    Are you leading the life you envisioned?
     
    Do you have the income, lifestyle, freedom, health, relationships, poise, and skills you thought you would have by now?
     
    Guess What?  Now you get another chance to look forward to the next 5 years
    Over the next 5 years, you can accomplish what people spend a lifetime trying to do. How do you visualize your life to be in 5 years? What job do you have in what industry? How much money are you making? What city do you live in? What kind of car are you driving? What kind of house/apartment/etc. do you live in? Who are you within your relationship? How are you viewed in the community?

    Be as specific as possible. Take the time to visualize all areas of your life. I only mentioned some of them. Write them all down and look at them every month, week, and even day. Start today moving to where you want to be in 5 years.
     
    A Goal vs. A Promise
    It makes a big difference if you turn your goals into promises.  That’s because most of us have set goals and know of other people that have set goals and didn’t fulfill them.  Our mind tends to see goals as something to strive for, something to aim at…but if we don’t “hit the target”, it’s fine because “we’re not the first or the last that have set goals and didn’t achieve them.”
     
    On the other hand, when we promise someone that we’re going to do something, our mind goes to work for us and we do everything that’s in our power to fulfill that promise because we don’t like to feel the pain, shame, or embarrassment of letting somebody down.  Our integrity is such that a promise means more to us than setting a goal.
     
    The Power of Accountability Partners
    Commitment is doing the thing you said you were going to do, long after the mood you said it in has left you.
     
    The pressures of life will not come to an end just because you have decided to begin this program.  It has been my experience that those who have the most success with the program are those who had 2 or more Accountability Partners (not within the same household) doing the program also.
     
    Some benefits of utilizing Accountability Partners include:

    • Assistance in organizing ideas, thoughts, and tasks into specific, measurable, attainable, and realistic goals
    • Assistance in prioritizing an effective and consistent plan
    • Ensuring accountability for task follow through
    • Mentoring through difficulties and indecisiveness
    • Sharing advice, personal knowledge, and experience
    • Follow up on your success


    During your search for appropriate Accountability Partners, keep in mind that the right person should be someone who will challenge, engage and evoke a sense of accomplishment in you.  Confidence, creativity, and strength are all traits that will be useful to you.  Also, consider choosing an Accountability Partner who you trust to keep confidence as you may get into financial and personal discussions that are confidential in nature.
     
    Promise yourself and your Accountability Partners that you will become a better person and achieve your goals.
     
    Change Your Thinking, Change Your Life
    Unlocking your full potential for Wealth, Success, and Achievement
     
    Your THOUGHTS,  your WORDS, and your ACTIONS are building blocks to creating the life that you want!
     
    Doing the same things over and over expecting different results is insanity.  The only way to get different results is to change what we do.  The process of change begins in our minds.  Our thoughts help shape and create our circumstances in life.  “As A Man Thinketh, So Is He.”  When we change our thinking, we change our lives.
     
    What does it mean to change?  Change = to transform or convert.
     
    When we find ourselves stuck in a rut or not quite where we want to be in life, it is time for a change.  Old habits, old thoughts, and old ways of thinking must go.  We literally have to cleanse our minds of negativity, scars, conditioning, and mental blocks.
     
    Living Your Dream is a continuous process of training and transforming our minds to achieve optimal living.  There are many ways to begin the process of changing the way we think.
     
    What we feed our minds affect how and what we think.  When we bombard the mind with negative images, fears, bad news, violence, pain, and suffering, etc.…our mind responds by conjuring up matching thoughts.  When we feed our minds with positive images, good news, peace, happiness, and prosperity …our mind responds accordingly.
     
    Our mind will produce thoughts based on the information we provide it with.  The thoughts that our mind produces set a wheel of events in motion.  Thoughts are creative and whatever thoughts we find ourselves preoccupied with always manifest in our lives.
     
    What you do with your life is up to you.  Life is what you make it.  You have everything you need to create life, destroy life, improve life, and touch the lives of others.  For every cause, there is an effect.  Every life represents a mission, a purpose, and a cause.  What will be the effect on your LIFE?

    I promise you if you commit today to reach your goal with the help of accountability partners, and change your thinking to positive thoughts you will be in a much better place in 5 years.

    How do you visualize your life in 5 years?

    All long journeys start with one step.

    What one step are you going to take today?  

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    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachsteve #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • START 2023 OFF RIGHT

    START 2023 OFF RIGHT

    14-DAY GOAL SETTING

    “Any road will get you there if you don’t know where you are going,” – Lewis Carroll

    ” A goal without a plan is just a wish” – Antoine de Saint-Exupery

    As they say, a goal with a plan is just a dream. Do you often find yourself daydreaming of having something-whether that’s a brand new car, increasing your monthly income-personal and for your business, but then never working towards that goal?  That’s because you don’t have a plan of action.

    This 14-Day Goal Setting exercise is for anyone who is looking to achieve a specific goal in their personal and professional life, no matter how big or small. If you’re unsure of how to go about starting on a path to achieving your goals, then this exercise is for you.

    By completing this exercise, you’ll gain clarity into exactly what you want to achieve in every area of your life and determine a clear-cut plan for how to achieve those goals. We will be focusing on your BUSINESS goals. Of course, you can apply this exercise to your personal life as well.

    The 14-Day Goal setting exercise outlines exactly what you need to do during each day of the challenge to be successful. We want you to set yourself up for a fantastic 2023 and take your business to the next level and beyond. Over the next year, we will be expanding on your business goals and providing you with some more information that you can use to achieve your 2023 business goals.

    Day 1 – THINK: Think about your business as it is now and write down the things that are most important to you for your business.  I.E. What do you want your revenue to be at the end of 2023? How many new customers do you want to have every month?

    Day 2 – IMAGINE: Imagine that you could wave a magic wand and make your business perfect in all areas. What would it look like? I.E. Having a team that is all on the same page, working effectively to grow your business.

    Day 3 – WRITE IT DOWN:  Using your thoughts from Day 2, write down each goal you’d like to achieve in your ideal business. Make your description clear and detailed in every sense. I.E. You need to make X number of calls a day to close Y number of clients that equal Z number of revenue per quarter, per month, per week, or day.

    Day 4 – DECIDE UPON YOUR MAJOR DEFINITE PURPOSE: Ask yourself: If I could achieve any business goal on this list within the next 2 weeks, which one goal would have the greatest positive impact on my business? I.E. Upgrade the computer system to streamline the sales process.

    Day 5 – SET A DEADLINE:  Think of a reasonable date for you to achieve your goal. If your goal is big enough, set sub-deadlines. I.E. Will upgrade the computer system on X day and test it out on Y day, everyone will be on the new system on Z day.

    Day 6 – IDENTIFY ANY OBSTACLES: Identify any potential obstacles that you will have to overcome to achieve your goal. Determine how to overcome each of them.  I.E. Getting the IT department to install and upgrade the system. Find an outside IT firm that can do the job within the next couple of days.

    Day 7 – IDENTIFY THE KNOWLEDGE AND SKILLS YOU’LL NEED: What one skill if you developed and did it consistently, in an excellent fashion, would help you the most to achieve your most important goal? I.E. If you are not well versed in accounting, speak to your CPA or take a basic accounting class so you can understand your numbers to make better decisions within your business.

    Day 8 – MAKE A LIST: Make a list of everything (every step) you will have to do to achieve your goal.  I.E. Just start a list of each step that needs to be taken to move your business from where it is now to the goal. 

    Day 9 – ORGANIZE YOUR LIST INTO A PLAN: Organize your list into a series of steps from the beginning through to the completion of your goal. I.E. If you need to make 10 calls a day, then your list should be made the day before on who to call with their contact information the day before, why you are calling, and even have your call script ready to go.

    Day 10 – WRITE YOUR PLAN DOWN IN AN AGENDA: Write down each phase of your plan in your agenda through the completion of your goal. Plan each day, week, and month.  I.E. Block time in the day to make the calls, then put the result of that call in your sales tracker.

    Day 11 – DETERMINE YOUR SUPPORT SYSTEM: Make a list of every person in your life that you will have to work with or work around to achieve your goal. I.E. Contact your CPA to have them explain your numbers. Contact an IT company to upgrade your system. ETC.

    Day 12 – MAKE YOUR GOAL PUBLIC: Tell others what goal you intend to achieve and by when, especially those in your support system.  I.E. Get a Score mentor and tell them your goals along with the result you want with the date you are going to accomplish the goal.  Join a mastermind group.

    Day 13 – PRACTICE VISUALIZATION OF YOUR GOAL:  Create clear, vivid, exciting, emotional pictures of your goals as if they were already a reality.  I.E. Visualize yourself, and your business after you achieved your goals. What does your business look like? How does that make you feel?

    Day 14 – DO YOUR FIRST TASK:  The hardest part is starting. On the last day of this exercise, complete the first task you’ve outlined for yourself and get started on the path to success.  I.E. JUST DO IT!! Your first task may not be perfect, SO WHAT?  Just do it! Do not put this off and start taking action TODAY.

    Following this 14-Day goal-setting challenge, it will get you to develop your 2023 business goals. Be as descriptive as possible with realistic deadlines. Get the people in place to help you achieve your goals.

    Every month we will give you more information to keep you moving forward in your business, but you need to know where you want your business to go before anything else. An archer needs to know where the bull’s eye is on the target before they pull the string back and fire an arrow.   Start today to be successful in 2023.

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    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #entrepreneur #stevefeld #smallbusiness #business #smallbiz #coaching #businessowner #businesscoach #leadership #marketing #speaking #keynotespeaker #meetingprofs #eventprofs #meetingstoday #businesscoachnearme