Category: Leadership

  • 7 Simple Ways Successful People Cultivate Better Mindsets

    7 Simple Ways Successful People Cultivate Better Mindsets

    Success isn’t tied to a specific set of circumstances but to a deliberate set of attitudes and actions. A successful mindset is within anyone’s reach—it’s about cultivating habits and perspectives that empower growth, resilience, and achievement.

    Why are some people consistently more successful than others? What makes individuals like Richard Branson, Elon Musk, and Bill Gates continue to excel and achieve at the highest levels? The answer lies in their mindset—a collection of behaviors and thought patterns that fuel their accomplishments.

    The good news? These mindsets aren’t innate; they’re learned. Here are seven simple yet powerful ways successful people develop better mindsets—and how you can, too:

    1. Successful People Reframe Failure

    Failure is not the end; it’s a stepping stone. Successful individuals see failure as an opportunity to learn and start fresh with better insights. They understand that failing doesn’t define them—it’s simply feedback. When they win, they maintain humility; when they lose, they embrace the challenge.

    Take Thomas Edison’s perspective: after thousands of failed attempts to invent the lightbulb, he famously said, “I have not failed. I’ve just found 10,000 ways that won’t work.” Adopting this mindset means viewing failure as part of the journey, not a stopping point.

    2. They Embrace Self-Acceptance

    Self-doubt is a dream killer. Successful people build a foundation of self-acceptance, understanding that their flaws and strengths coexist. This mindset prevents them from being their own worst enemy and allows them to focus on growth.

    They ask, “How can I build on my strengths and manage my weaknesses?” By embracing themselves fully, they create a launching pad for greater self-confidence and success.

    3. They Set Ambitious Goals and Pursue Them Relentlessly

    Dreams without goals are just wishes. Successful people transform their aspirations into actionable plans by setting clear, high-reaching goals. Goals give structure and direction, turning vague ambitions into measurable progress.

    Every day, they ask themselves, “What can I do today to move closer to my goal?” This habit of consistent action keeps them focused and aligned. Importantly, they don’t shy away from recalibrating their goals, if necessary, but they never lose sight of their ultimate vision.

    4. They Take Control of Their Circumstances

    Successful people don’t leave their lives to chance. They know the difference between what they can control and what they can’t—and they focus their energy on what’s within their power.

    By proactively addressing challenges and opportunities, they cultivate inner strength and decisiveness. This approach not only builds confidence but also ensures that their success is a product of intentional actions, not random luck.

    5. They Turn Problems into Possibilities

    Everyone faces challenges, but successful people view problems differently. Instead of dwelling on what’s wrong, they focus on what’s possible. A positive mindset encourages creativity and resourcefulness, enabling them to find innovative solutions.

    When problems arise, they don’t think, “Why me?” Instead, they ask, “What’s next?” By focusing on possibilities rather than problems, they open the door to unexpected opportunities.

    6. They Are Decisive

    The ability to make timely decisions sets successful people apart. They gather the necessary information, weigh their options, and take action. Importantly, they don’t waste time overanalyzing or second-guessing themselves.

    Even if a decision turns out to be less than ideal, they treat it as a learning experience. As Amazon founder Jeff Bezos puts it, “If you’re good at making decisions with 70% of the information, you’re going to be successful.”

    7. They Are Lifelong Learners

    A growth mindset is essential for long-term success. Successful people embrace the philosophy of shoshin, or “beginner’s mind,” which means approaching every experience with openness and curiosity.

    They don’t assume they know everything—instead, they actively seek knowledge, feedback, and self-improvement. Whether through books, mentors, courses, or hands-on experience, they prioritize learning as a pathway to growth.

    A successful mindset is built one habit at a time. These seven practices—reframing failure, embracing self-acceptance, setting goals, taking control, focusing on possibilities, making decisions, and committing to lifelong learning—aren’t just characteristics of the world’s most successful people; they’re tools you can use to transform your own life.

    What will you start today to cultivate a better mindset?
    Take one small step now, and let it lead you to a lifetime of success.

    This week, challenge yourself to adopt at least one of these mindsets. Whether it’s setting a bold goal, viewing a failure as feedback, or making a decisive choice, your efforts will lay the foundation for a stronger, smarter, and more successful version of you.

    The journey to success begins with the right mindset—start yours today!

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • 10 Proven Strategies to Keep Your Best People Happy, Engaged, and Loyal

    10 Proven Strategies to Keep Your Best People Happy, Engaged, and Loyal

    In today’s competitive business landscape, retaining top talent is not just about offering a paycheck. It’s about creating an environment where employees feel valued, empowered, and motivated to contribute their best. High-performing employees are the backbone of any successful organization and keeping them engaged requires a thoughtful and strategic approach.

    Here are 10 great strategies to ensure your talented team members stay with you for the long haul:

    1. Set Clear Expectations

    Ambiguity breeds frustration. Ensure that every employee understands their role by providing a clear, concise job description along with expectations. When employees know what’s required of them, they’re more likely to deliver exceptional results. Clearly defined expectations also pave the way for measurable success and accountability.

    2. Encourage Cross-Training and Job Rotation

    Monotony can lead to disengagement, even for your top talent. Let your skilled employees explore different roles within your organization. Cross-training not only enhances their skill sets but also fosters a sense of belonging and flexibility. Plus, a well-rounded team member is an invaluable asset during times of change or crisis.

    3. Equip Your Team for Success

    Do your employees have everything they need to excel? Whether it’s access to technology, ongoing training, or ergonomic tools to enhance their physical comfort, ensure their workspace supports productivity. Knowing their individual strengths and addressing their needs demonstrates that you care about their success.

    4. Streamline Communication

    Nobody likes being left in the dark. Develop a fast and efficient communication system to keep your employees informed about important updates and company strategies. Timely, transparent communication fosters trust and prevents resentment that could arise from finding out critical information secondhand.

    5. Leverage Strengths Every Day

    Great leaders recognize the unique strengths of their team members and allow them to shine in those areas daily. When employees can do what they love and excel at regularly, they’re more engaged, more productive, and more loyal to the organization.

    6. Recognize and Encourage Talent

    Never underestimate the power of recognition. Publicly celebrate achievements and offer private words of encouragement to let your employees know they’re appreciated. Dedicate time to identifying your key players and regularly checking in with them. A simple “thank you” or a moment of acknowledgment can go a long way in building morale.

    7. Partner in Professional Development

    Top talent craves growth. Encourage managers to collaborate with their employees in creating personalized development plans. Managers should take an active role in helping their team members identify and pursue opportunities for advancement, learning, and skill enhancement.

    8. Build Genuine Relationships

    Understanding what drives your employees is key to retaining them. Regularly revisit conversations to uncover what matters most to them—professionally and personally. Needs and ambitions evolve, so staying updated shows you genuinely care about their well-being and career satisfaction.

    9. Train Managers in Productivity Coaching

    Your managers are the linchpin in talent retention. Equip them with the skills to be effective productivity coaches and hold them accountable for fostering talent development. A well-trained manager who actively supports their team’s growth can create a ripple effect of positivity throughout your organization.

    10. Emphasize the “High-Touch” Approach

    In an increasingly digital world, personal connection matters more than ever. Train managers to excel in High-Touch leadership by recognizing, respecting, and rewarding employees for outstanding performance. Whether it’s a handwritten note, a personalized gift, or a verbal acknowledgment during a meeting, meaningful gestures can create lasting loyalty.

    The Bottom Line: Invest in Your People

    Retaining top talent isn’t just about offering perks or a competitive salary—it’s about fostering a culture of respect, growth, and recognition. By implementing these 10 strategies, you’re not just keeping your best people; you’re building a workplace where they’ll want to stay, grow, and thrive.

    Remember: Talented people have options. Make sure your organization remains their first and best choice by demonstrating that you value, respect, and support them every step of the way.

    By focusing on these areas, you’ll not only retain your best talent but also position your organization as a workplace of choice for years to come. Prioritize your people—they’re the ultimate drivers of success!

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • When Should I Review My Business Plan?

    When Should I Review My Business Plan?

    A business plan is often the cornerstone of a company’s launch. Entrepreneurs invest countless hours crafting these detailed documents to secure funding, establish direction, and define goals. Yet, far too often, that painstakingly prepared plan ends up forgotten, tucked away on a shelf or in a drawer. However, a business plan should be a living document, regularly revisited and updated to guide your business through changes and challenges.

    So, when should you review your business plan? Here’s what you need to know.

    At Least Annually: The Bare Minimum:

    Every business owner should review their business plan at least once a year. Leading publications like Entrepreneur, Forbes, and Inc. advocate for an annual update to ensure your plan reflects the current state of your business, industry trends, and future goals.

    An annual review allows you to assess progress, identify emerging opportunities, and address challenges. It’s a chance to realign your strategies and tactics with your overarching vision. Think of it as your business’s annual physical exam—essential for long-term health and success.

    Monthly: Staying on Track:

    For even greater effectiveness, consider reviewing your business plan monthly. This proactive approach can help you ensure your company remains aligned with its objectives while allowing for timely adjustments.

    For example, during my time growing a large business, we committed to monthly reviews of our business plan. Each department revisited the plan, assessed performance against goals, and adjusted strategies as needed. The results were remarkable—every department consistently exceeded expectations. The key was maintaining alignment and focus through regular check-ins.

    Every Quarter: Staying Agile:

    Some companies, like Apple, take an even more dynamic approach by updating their plans quarterly. This allows them to adapt quickly to shifts in market trends, technological advancements, customer behavior, and regulatory changes. A 90-day review cycle ensures your business remains agile, giving you the flexibility to seize opportunities and mitigate risks as they arise. FYI Apple has a business plan department, and they are working 3 years out.

    When Major Changes Happen:

    Beyond scheduled reviews, certain events warrant an immediate update to your business plan. These might include:

    • Shifts in the marketplace: New competitors, regulatory changes, or disruptive innovations.
    • Company growth: Adding new products, services, or locations.
    • Financial changes: Securing new funding, significant revenue fluctuations, or altering your pricing strategy.
    • Ownership or management changes: Bringing in new partners or key team members.

    Your business plan must reflect the current landscape and internal dynamics. By staying up to date, you can ensure that your plan remains relevant and actionable.

    Why Regular Updates Matter:

    A current business plan offers numerous benefits, including:

    1. Clear alignment among stakeholders: If your company has multiple owners or partners, regular updates help ensure everyone shares the same vision and priorities.
    2. New opportunities and threats identified: Revisiting your plan regularly allows you to spot emerging competitors, potential collaborators, or untapped customer segments.
    3. Goal evolution: As your business grows, your objectives will change. Your plan should evolve to reflect these shifts, providing clear and measurable targets.
    4. Improved profitability: Consistent reviews keep you focused on financial performance, helping to identify cost-saving measures or revenue-boosting opportunities.

    Think of your business plan as a GPS for your business. The route you mapped out when you launched may no longer be the best way forward. Regular updates ensure you’re always navigating the most efficient and effective path.

    Involve Your Team:

    In the early days of your business, you likely prepared your plan alone. But as your team grows, their involvement becomes crucial. Engaging your staff in the review and update process fosters buy-in, alignment, and accountability. When your team has a hand in shaping the plan, they’re more likely to embrace its implementation and contribute to its success.

    If you don’t have a team, get with some fellow business owners to bounce ideas off them and receive feedback, input, and resources.

    Making It a Habit:

    To keep your business plan alive and relevant:

    • Set a recurring date for your reviews—annually, quarterly, or monthly.
    • Identify key metrics to evaluate progress and success.
    • Involve your leadership team and other relevant stakeholders.
    • Be honest about what’s working and what isn’t.

    By making plan reviews a regular practice, you can keep your business aligned with your goals and better prepared for the future.

    Dust It Off and Dive In:

    If your business plan has been sitting idle, it’s time to dust it off. Pull it out, review it, and update it to meet the current and future needs of your business. Whether you conduct annual reviews, quarterly updates, or monthly check-ins, the important thing is to make it a habit. A living, evolving business plan is one of the most powerful tools you must ensure your company’s continued growth and success.

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • TEN WAYS TO GET BUSINESS-SMART

    TEN WAYS TO GET BUSINESS-SMART

    In today’s fast-paced, ever-changing business environment, being “business smart” is more crucial than ever. But what does it mean to be business smart, and how can you develop this essential trait?

    What is Being Business Smart?

    Being business smart is more than just understanding the basics of your business and industry. It’s about having the acumen to navigate complex business environments, make informed decisions, and anticipate changes in the market. Business-smart individuals possess a blend of analytical thinking, strategic foresight, adaptability, and an understanding of both the big picture and the finer details. They are resourceful, innovative, and capable of leveraging their knowledge and experience to drive success.

    Ways to Get Business Smart

    1. Continuous Learning: Stay curious and committed to learning. Whether through formal education, online courses, or self-study, continuously expanding your knowledge is key. Familiarize yourself with the latest trends, technologies, and methodologies in your field.

    2. Understand Financials: Mastering the language of finance is crucial. Learn to read financial statements, and understand key metrics like profit margins, cash flow, and ROI. This knowledge will empower you to make data-driven decisions and identify potential financial pitfalls.

    3. Develop Strategic Thinking: Strategic thinking involves looking ahead and planning for the long term. Practice envisioning where your business should be in the future and outline actionable steps to get there. This includes understanding market dynamics and anticipating changes that could impact on your business.

    4. Build Strong Networks: Surround yourself with like-minded professionals and mentors who can offer advice, insights, and opportunities. Networking isn’t just about who you know; it’s about who knows you and values your contributions.

    5. Hone Your Leadership Skills: Effective leadership is at the core of being business smart. This means not only managing teams efficiently but also inspiring and motivating others to achieve collective goals. Leadership skills include communication, emotional intelligence, and decision-making.

    6. Stay Customer-Centric: Understand your customers deeply. What are their needs, pain points, and desires? Being business smart involves anticipating customer needs and delivering value that exceeds their expectations. This customer-first mindset is essential for long-term success.

    7. Embrace Technology: Technology is a powerful enabler in today’s business world. Stay abreast of technological advancements relevant to your industry and explore how they can improve efficiency, enhance customer experience, and drive growth.

    8. Understand the Competition: Know your competition as well as you know your own business. Analyze their strengths and weaknesses and identify gaps in the market that you can exploit. Being aware of competitive moves allows you to stay ahead of the curve.

    9. Adapt to Change: The business world is constantly evolving, and so must you. Cultivate the ability to adapt quickly to changes in the market, technology, and customer preferences. Flexibility and resilience are hallmarks of business-smart individuals.

    10. Develop Problem-Solving Skills: Problems are inevitable in business, but how you handle them sets you apart. Sharpen your problem-solving skills by tackling challenges head-on, considering multiple solutions, and learning from past mistakes.

    Becoming business smart is not a destination but a journey. It involves continuously refining your skills, knowledge, and mindset to stay competitive and effective in the business world. By embracing these 10 strategies, you’ll be well on your way to developing the acumen needed to thrive in today’s dynamic marketplace. Whether you’re an entrepreneur, a seasoned executive, or just starting out, being business-smart is your ticket to success.

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • How can leadership training help YOUR bottom line?

    How can leadership training help YOUR bottom line?

    “We’ve always done it that way!”

    A phrase spoken by owners, managers, and employees when a business is failing or operating below its true potential. And what is that way? Most often, it’s not the old-style patriarchal leadership way. When it comes to progress and success in today’s competitive environment, authoritarian business leaders are as effective as kings and dictators are for their nations’ economies.

    They control their people but, in doing so, they create an environment of stagnation that fails to tap into their population’s talents and ambitions. Leadership training can help a business owner learn how to lead people in a way that brings out their best and encourages them to take ownership.

    In a diverse country such as America, this also requires knowledge about generational and cultural differences and the best approaches to communicate and motivate each one.

    “The best leaders and managers invite staff to fully invest in their success.” As a highly successful business owner stated at a CEO conference.

    The top-down, one-way communication style died in 1988, yet some [small business owners] still use it because they are used to making all the decisions. This holds very true today.

    With today’s demographics and worker shortages, small businesses need to have a very solid plan for attraction, retention, and succession. All that starts with the leader’s vision and leadership style.

    Demand and control as an effective management style is dead — or, at least, on its way out –because that’s not a style that will work with younger employers. You need to engage them if you want to keep them, and if you want to keep them you have to understand where you want to go, and they have to see you as a person who wants to develop them.

    Another benefit of leadership training for small business owners is that they can use what they have learned and pass it on to their team. In many ways, today’s best leaders are the ones who can instill leadership skills in all their employees.

    But many experts and studies have shown, part of that means that the leader must know how to walk the talk.

    Integrity is a big part of this.

    You will not be motivated, and you will not lead people well if you say one thing and are doing something else entirely. Leadership by example is one of the strongest ways to get alignment and alignment is key to achieving your goals.

    What leadership training have you completed in the last year? In the past 5 years?

    Have you used what you learned in your business?

    Having leadership training in your business is critical to business success nowadays.

  • Time Management Test

    Time Management Test

    Being a business owner, you have two very precious commodities. Time and Money.  You can always make/borrow more money. But you cannot get your time back.  One of the biggest killers of small businesses is poor time management. Everything you do in your business must be to grow your business, sell your product or service, adding value to your customers.  If you are busy emptying out the trash and cleaning your office during operating hours, you are wasting your time, money, and a very precious commodity.

    There are many different time management techniques available for you to use.  Just find one that works best for you.  It could be a filo-fax, desk calendar, Google calendar, or anything.  Just use a calendar religiously to keep you on task and to move your business forward. Everything needs to go on your calendar. Block out time for calls, then make sure you have your call list (name, title, phone number, why you are calling, and what you want to get out of the call) ready to go. Make these lists in your non-operating hours. Maybe after the business closes or on the weekend. Don’t waste time creating your call list when you should be dialing and smiling.

    Here is a simple time management assessment to see how well you are using your time.  Put a score after each statement, then you will add them up at the end. Scoring: 1=Not like me at all, 2=Not like me, 3=Neither like me or not, 4=Like me, and 5=Very much like me.  Be honest with your scoring.

    I hardly ever make a commitment to a deadline I can’t keep: __

    I generally answer emails and return phone calls right away: __

    Once I have the information I need, I usually make decisions quickly: __

    I am generally able to fit an unscheduled “urgent” action item into my day: __

    I usually feel satisfied with what I’ve accomplished at the end of the week: __

    I seldom find myself running out of time when trying to complete a task: __

    I generally like to focus on one thing at a time: __

    I rarely procrastinate over “not fun” tasks. The sooner the tasks get done, the better: __

    I often don’t get jobs done for days, even if they require little effort to sit down and do them: _

    I frequently leave things for “tomorrow”: __

    When faced with a huge task, I chunk it down & figure out what to do 1st so I can get going: __

    I often have a task finished sooner than necessary: __

    I never have to waste time looking for things. I usually know where everything is: __

    When deadlines are getting close, I often waste time by doing other things: __

    I find it easy to say “No” to requests that are not my priorities: __

    Scoring Key:

    46 – 75            Congratulations! Your time management is fantastic!

    31 – 45            Very good! But there is room for improvement.

    15 – 30            Oh dear! The good news is that you can find a lot of time once you improve your time management skills.

    Here are just a few ways you can be more efficient and STOP waiting time.

    PRIORITIZING AND ORGANIZATION

    • Take 30 minutes on Sunday to plan your week ahead
    • Make a daily To-do-list
    • Prioritize
    • Assign the time you will need to finish the task
    • Start doing
    • Identify the five most important things on your list and do them
    • Spend the first 15 minutes of every morning looking over your to-do-list
    • Set fixed times every day for uninterrupted work and communicate them
    • If you can do the task in less than 5 minutes, do it RIGHT AWAY
    • Organize your desk before you leave it for the night
    • In the last 15 minutes of the day review your list and prepare for the next day.
    • Stop multitasking! – Do one thing at a time!
    • Work against time – You’ll get your work done faster
    • Limit your phone calls to a max. of five minutes per call
    • Take an hour every week to organize your paperwork
    • Use your email inbox as a to-do list. What’s done gets archived
    • Limit the number of meetings that you attend

    STOP PROCRASTINATION

    • Don’t think! START!
    • Just take the first step
    • Start with the task you least like doing first
    • Make a decision. Any decision.
    • If the task is overwhelming, break it down into mini-tasks

    SAY NO

    • “Sorry. I can’t do this at the moment. I have other priorities”
    • “Now is not a good time. I’m very busy right now”
    • “I’d love to help you but…”
    • “No sorry, I can’t…”
    • Don’t accept any new tasks until you have everything under control
    • Don’t run any errands
    • Set fixed times for checking your emails
    • Set fixed times for your social media activities
    • Leave some time in your schedule or unexpected events
    • Ask yourself every morning: “What is my most important task of today.”

    Starting today, find a time management method that works for you and USE IT!

    Follow the time management tips use your time effectively and grow your business.

  • What did you learn in 2023?

    What did you learn in 2023?

    What lessons did you learn this year?

    Were they positive lessons? Or negative lessons?

    Recently I read the Fast Company magazine on their top 30 most productive people, and I found some very interesting similarities within ALL of these interesting people.  Here they are (in no particular order):

    • They all get adequate sleep. Anywhere from 6 to 8 hours. If you have not been exposed to the mounds of research showing that sleep is very important for us, then here is a summary. You need to get at least 6 to 9 hours of good REM sleep per day. Being sleep-deprived and proud of it is not a positive thing.
    • They all have set schedules made in advance. They know before they go to bed what they are doing the next day, and then they review it in the morning to stay focused and productive.
    • They all have filters on their email and social media. Having a set routine on when they look and respond to emails as well as setting up filters to avoid junk improves their productivity. Same with social media. They all stated they do look at social media, but narrowed down which sites they look at, for what reason, and only in small doses.  They are not scanning Facebook looking for cool GIFs.
    • Most of them exercise. They do some form of exercise, whether it be yoga, working out, etc. Some of them even told us their food habits, which works well for them.
    • They all read – BOOKS. Yes, real paper books.  Studies have shown we retain and process words better on paper than on a tablet, computer, phone, or any other electronic device.  So, set some time out of the day and read.

    Speaking of books. I do a mix of real paper books along with audiobooks within my schedule. Do yourself a HUGE favor and stop listening to the talking heads on the radio while you drive and educate yourself with an audiobook. As Brian Tracy says, turn your car into a rolling university by listening to books while you drive. In 2023, I have read/listened to 67 books.  Many times, I will be reading one book and listening to another in my car.

    Here are some great books that I read/listened to in 2023 (in no particular order):

    • Think and Grow Rich lost secret – Vic Johnston.  This is a great expansion to think and grow rich with a lot of deeper insight into the original book by Napoleon Hill.
    • The One Minute Millionaire – Mark Victor Hansen. Great insight into how to achieve extraordinary wealth and success. Easy to understand examples of wealth creation.
    • The Coaching Habit – Michael Stanier. If you own/lead a business or manage anyone, then this should be on your reading list in 2024. It provides great insight on how you can be a better leader/manager and get more out of your people just by asking great questions.
    • Power of Habit – Charles Duhigg. You may have heard that to form a habit, you need to do it for 21 straight days. This book is right up that alley and gives some great advice on how to develop that positive habit a little easier.
    • ABC’s of Success – Bob Proctor.  An older book, but still very relevant today. Great for new business owners and those business owners looking to get a reboot within their business.
    • Think and Grow Rich – Napoleon Hill. This is always on my annual reading list and it should be on yours as well.  Reading this “Workbook” every year will keep you on your path to success.  Get into a mastermind group to get the most out of this book and improve your life.

    No matter what, we all have learned something this past year. If you haven’t learned one or more new things, then make a plan to learn something new in 2024 and put it into practice to grow your business, or improve your life, maybe move up in the company you work for, get a new job, mentor someone, share your time by volunteering for an organization that you have no affiliation with.  Just learn something new.  I learned how to use a new CRM in 2023.  What did you learn?

    By continually learning you are growing as a person.  Right now, decide what action you are going to take to learn something new in 2024. Read more real books. Take an educational class. Learn a new computer program. Learn martial arts. Just learn.

    I wish you much learning success in 2024.

    Let me know what were your favorite books that you read/listened to in 2023 and why.

  • Successful Activities for Growth

    Successful Activities for Growth

    If you are serious about GROWING your agency and achieving whatever GOALS you have, there are some simple but effective activities you MUST adopt, or you simply will not achieve the level of success you desire.  In any sport, athletes have coaches who constantly observe their performance and recommend changes to maximize the performance and success of the athlete. Oftentimes even professional athletes will subconsciously make small changes and get away from the correct “basics” which in turn will hamper their performance. More often than not, these changes to “The Basics” are not monumental but when proper adjustments are made, they have a significant impact on the performance of the athlete. 

    Our business is no different and if you want to achieve a higher level of performance than you currently are at, the following items are critical to adopt (they are all about the basics) and will move you to a higher level of performance but, only if you accept the fact that YOU must make some simple changes. 

    Keep Score-You WILL NOT WIN unless YOU KEEP SCORE

    1. You must set some realistic GOALS and Track the following:

    2. Marketing activity levels:  Use a CALL SHEET to track your current activity level. Most of you will be surprised at how few times you actually make (proactive outbound calls) to attempt to make new sales. This sheet is for YOU and YOU ONLY.

    3. Quotes:  Use the QUOTE TRACKER and AGM to see how many “new quotes” you are preparing every week/month. Chances are, if you don’t quote you won’t sellJ

    4. Sales:  Use a SALES RECORD BOOK to see how much new business you get from proactive activities and where you are monthly compared to your GOAL.

    5. Growth:  Use the AGM tracker monthly to see how much growth you have versus your growth goal. If you know where you are at you will know if adjustments are needed.

    6. Agenda:  Use on EVERY client/prospect meeting to make sure you ask ALL the right questions and take advantage of cross-sell opportunities and REFERRALS.

    These may seem “over basic” to some of you, but I CAN PERSONALLY GUARANTEE if you commit to and make these simple changes you will have a better understanding of your business and you will make wiser choices in terms of marketing and daily activities.  Ultimately, YOU WILL BE MORE SUCCESSFUL! What gets measured gets attention and what gets attention gets DONE.

    Now is the time to make these basic changes and start to FOCUS on the activities that will improve your performance, your business, and your bottom line. Let’s work together and get it done.

  • TODAY!

    TODAY!

    There are two days in every week about which we should not worry, two days which should be kept free from fear and apprehension.

    One of these days is Yesterday with its mistakes and cares, its faults and blunders, its aches and pains.  Yesterday has passed forever beyond our control.

    All the money in the world cannot bring back from Yesterday.  We cannot undo a single act we performed; we cannot erase a single word we said.  Yesterday is gone and should be forgotten.

    The other day we should not worry about is Tomorrow with its possible adversities, its burdens, its large promise, and poor performance.  Tomorrow is also beyond our immediate control.

    Tomorrow’s sun will rise, either in splendor or behind a mask of clouds—but it will rise.  Until it does, we have no stake in Tomorrow, for it is yet unborn.

    This leaves only one day – Today.  Anyone can fight the battles of just one day.  It is only when you and I add the burdens of those two awful eternities – Yesterday and Tomorrow – that we break down.

    It is not the experience of Today that drives us mad – it is remorse and bitterness for something which happened Yesterday and dread of what tomorrow may bring.

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker

  • Building a Customer Pipeline

    Building a Customer Pipeline

    There are several good reasons why every small and medium-sized business needs to build and maintain an effective customer pipeline, but perhaps the most important one is that failing to do so can jeopardize your financial stability, says Yoon Cannon, a business growth expert, author, and keynote speaker. “If 80 percent of your company’s annual revenue is riding on 20 percent of your total customer base, then you risk a devastating hit to profitability from losing just one or two of your biggest clients,” she says. Grant Cardone, author of Sell or Be Sold: How to Get Your Way in Business and in Life, adds that a pipeline structure is “essential to the long-term viability and growth of your organization. It is impossible to be too aggressive in this area.”

    The thought of building a customer pipeline can be off-putting to some business owners and managers, but that is most often because they lack knowledge about what the process entails, says Hunter Belington, a principal at Closer Consulting, which specializes in the recruitment and development of sales professionals. “They aren’t sure what goes into one or how to manage it.” But building a customer pipeline doesn’t have to be expensive or difficult, especially if you break the process down into a series of key stages.

    The goals of a customer pipeline include creating awareness, generating leads, converting leads to sales, boosting transaction value through upwelling and cross-selling, and increasing frequency through reorders and repeat sales. You should begin by mapping out the sequences that best align with your ideal target market profile and the products/services you would most like to begin or continue offering, Cannon suggests. “The low-hanging fruit is often your lower-price offerings in the early stages, and that’s a good place to start. But you should begin thinking about what you can offer at higher price points that might eventually provide a greater return on your investment,” she says.

    The pipeline creation process should include measuring performance in each stage of the process, setting benchmarks against existing performance, and establishing the potential for improvement. The pipeline must provide you with accurate metrics so that over time your understanding of the process and your ability to measure and boost performance will improve, says Jeff Connelly, a professor at the Acton School of Business and president and CEO of CMIT Solutions. “It is important to break down the process into phases so that you can measure each one. You can only improve it when you are able to measure it.”

    Gathering, analyzing, and leveraging customer information are critical activities, says Cannon, who breaks the process down into seven key stages. Stage one is prospects who respond to a free offer, indicating a willingness to learn more about you and your business. A subgroup of people who express interest in a low-risk offer emerges in stage two and is further refined by those who complete that transaction in stage three. “From the prospects in the first three stages, you should be able to identify those likely to be interested in your mid-price offerings. The ones who complete that transaction become stage five customers,” she explains. The final two stages are the high-price-point interest group and the high-price-point customer group, typically representing about 20 percent of your customer base but up to 80 percent of your profits.

    It is important to note the nature of the customer information that is most valuable in an effective pipeline. For the most part, general demographic information provides little value; it is customer contact data, information requests, and purchase patterns that are most useful. This crucial information can be leveraged through a segmentation process such as that described by Cannon, as well as through customer relationship management (CRM) and direct marketing. With CRM, employees answering incoming calls can know exactly who the customer is and what he or she last ordered. The same data can be used to do a better job of targeting direct marketing efforts, regardless of media channel.

    Finally, building a culture of performance, learning, and continuous improvement is essential to wringing maximum value from your customer pipeline. Metrics and performance benchmarks are part of that effort, but incentives, morale-building, and fostering an enthusiastic atmosphere that is conducive to your business goals are at least as important. “For many SMBs, a culture of performance means a change in behavior to consistently measuring performance metrics for the first time,” Cannon says. “Continuous improvement is about a consistent focus on a daily or weekly basis to monitor results and change variables as needed in order to better meet your target market’s needs and do a better job of motivating them to become customers.”

    #

    Steve Feld, MBA, Certified Business Coach, and Author, a coffee enthusiast, provides training and business performance coaching to business owners, professionals, and executives. Steve also speaks to organizations and conducts workshops and training.  Focusing on lead generation and revenue creation to get growth results for the business.

    Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.

    #bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker